Rob Ulitski - 1st Sept 2020

Mark Klassen experiments with light and unique textures in his video for You Know Better.

Transforming the Ontario-based group into live action projections, Klassen creates an ethereal and delicate aesthetic, which is punctuated by a contrasting cascade of glitch art from artist Evan Henderson. 

Unique and wonderfully executed, the final product is a testament to the ingenuity of the creative team, who have taken a simple concept and elevated it with clever visual techniques. 

MARK KLASSEN:

We're obsessed with experimenting and coming up with new visual techniques. 

"Evan really brought the film to life by taking performance footage captured on green screen through the chroma key process and putting it onto a timeline mixing together the various angles that made up the coverage of the song.

"Essentially we did two rounds of editing to piece together all the assets and textures that brought this video to life. I think we're all kind of obsessed with experimenting and coming up with new visual techniques. We each bring our own skill set to the table, and together we work really well."

PRO Credits

Credits

DirectorMark Klassen
ProducerMark Klassen
Production CompanyMade Withrevere
Art DirectorHope Little
EditorEvan Henderson
Editing companyEvan Henderson
Lead actorAaron Brown, Brad Barnham, Stuart Feenstra

Rob Ulitski - 1st Sept 2020

Related Content

video

Maelstrom 'Dual Phase' by Dorny Sunday

Following the splendid video for Ascender, British-Persian director Dorny Sunday has delivered the second part of his trilogy of videos for Parisian electro legend Maelstrom, which expands …

Promonews - 3 days ago

news

Jocelyn Anquetil joins Pulse Films

Pulse Films has announced that Jocelyn Anquetil, director of acclaimed music videos for King Krule, Ashnikko and Bree Runway, has joined the production company's directors' roster in …

Promonews - 3 days ago

Latest News