Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Tora-i 'Vein' by Aliyah Otchere

Promonews - 3rd June 2020

In Tora's "Vein," the beauty and dexterity of Black hair takes center stage in the Aliyah Otchere-directed clip, finding the London-based singer entangled in a maze of braids as a stand-in for self-destruction.

"Ultimately, I see hair as an extension of myself, certainly not the be and end all but a piece for sure," Tora told The FADER via email of the video's creative Jade Adeyemi-helmed hair design. "Taking that into consideration the abundance of hair is a way of showing domination or being consumed by a destructive side of myself."

In Vein, Tora reflects on the road behind her while focusing on the path that lay ahead. Sharp, soulful and experimental, the song's piano-driven production builds slowly to its quicker, more frenetic pace. "Didn't spend my youth in the comfort of my own home / come up with excuse after excuse just to be alone," she sings on the track.

"'Vein' is about me wanting to look back on this period of my life and see growth from overthinking and worrying about the little things," the singer explains about the track, which she says serves as her first single from her upcoming EP Cavalier, set to drop in May. "Just trusting myself to let it go and now since I’ve said it, put it into words, made it real, I can only follow through."

Featured sponsors

Promonews - 3rd June 2020

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Aliyah Otchere
Producer
Nilante Ebun-Cole
Production Company
Elixir Pictures
Executive Producer
Mouktar Mohammed
Runners
Namiko Morris, Garcia Sterling
BTS
Sarah Fassold

Camera

Director of Photography
Toby Leary
Focus Puller
Jack Cullis

Lighting/Grip

Gaffer
David Witchell
Spark
Sonny Mihajlovic

Art

Art Director
Jade Adeyemi
Set Design Assistants
Cleo Webster, Atilola Olajide

Wardrobe

Hair
Jade Adeyemi
Make-up
Yolanda Dohr
Hair Design Assistants
Cleo Webster, Tyreis Holder, Riam Sanusi, Rada McNally

Editorial

Editor
Kaz Ove

Grading

Colour Producer
Mikael Nakkas
Colourist
Caroline Morin
Colour grade company

Commission

Label
The Orchard

Promonews - 3rd June 2020

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video