London Grammar's gorgeously atmospheric Hey Now gets an equally gorgeously atmospheric treatment from promo director Chris Ullens.
Alexander 23 'IDK You Yet' by Chris Ullens
Chris Ullens directs a hand-drawn animated video for Alexander 23's IDK You Yet.
A poetic visual interpretation of the track's themes, the concept is pared-back and reminiscent of early animation. Rough pencil sketches intertwine with experimental crayon drawings, creating a contemporary aesthetic with an experimental edge, made possible by the team of animators and their own unique styles.
Switching up in pace and technique at regular intervals, the video is a beautiful accompaniment to the track, and a poignant exploration of how we communicate with each other when we can't be together.
Chris Ullens animated the recent London Grammar video for Hey Now out of string and lighting - a very tricky challenge, but his latest video is a real step into the unknown.
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