Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

H. Kink 'Hit The Road' by Lisa Rieffel

Rob Ulitski - 17th Feb 2020

Lisa Rieffel directs a nostalgic visual for her band H. Kink, inspired by the TV variety shows of the late '60s and early '70s.

For the band's twangy and deceptively sweet-sounding Hit The Road - which celebrates the relief and freedom of walking out of a relationship that had you feeling trapped - H. Kink channel brother-sister act The Carpenters' numerous TV appearances at that time: light, colourful and wholesome, with perhaps something darker lurking underneath.  

As charming as it is nostalgic, the odd moments of high-fives and nods to the camera are a cheesy homage to the genre, and work perfectly within the concept. Taking on the roles of DoP and editor, Thaddeus Bridwell captures a variety of simple shots and movement and utilises crossfades and jump cuts to help keep things within the TV aesthetic of the period.

Rob Ulitski - 17th Feb 2020

Tags

  • Performance
  • Country

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Lisa Rieffel
Producer
Lisa Rieffel, Johnny Dunn, Thaddeus Bridwell
Production Company
Odd Castle

Camera

Director of Photography
Thaddeus Bridwell
Focus Puller
Daniel Kusnir

Art

Art Director
Luke Tierney

Editorial

Editor
Thaddeus Bridwell

Rob Ulitski - 17th Feb 2020

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video