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Jelani Blackman 'Average Joe' by Brock Neal Roberts

Rob Ulitski - 11th Dec 2019

Tired of being average? Jelani Blackman and his gang initiate an everyman into their clan in Brock Neal Roberts' video for Average Joe. 

Frenetically cutting between avant-garde performance setups and snapshots of a narrative, the lo-fi aesthetic is achieved through a mismatched montage of shots, night vision cameras and unusual POV angles, which create a surreal and hallucinatory vibe.

Moving at a quickfire pace, Jelani Blackman doesn't hang around in getting the message across - join him, and you'll never be average again, no matter who you were before...

Rob Ulitski - 11th Dec 2019

Tags

  • Performance
  • Alternative, Hip Hop

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Credits

Production/Creative

Director
Brock Neal Roberts
Producer
Kira Fitzpatrick
Production Company
Blink
Executive Producer
Laura Northover
1st AD
Joshua Loftin

Camera

Director of Photography
Alistair Little
Focus Puller
Mike Hannides

Lighting/Grip

Gaffer
Piero Cioffi

Art

Art Director
Ranya El-refaey

Wardrobe

Wardrobe
Ella Tyson

Commission

Label
Entertainment One

Misc

Spark
Abi Hurcomb

Other credits

Cast

Jelani Blackman, James Carney, Mati Boyd-moss, Lois Eylsia-welch, Dipesh Gurung, Andy Basquiat, Leanne George, Nathaniel Bury

Rob Ulitski - 11th Dec 2019

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