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CL 'REWIND170205' by kinotaku and Lee Chae-rin

Rob Ulitski - 9th Dec 2019

The Queen of Korean pop is back with a melancholic montage video co-directed with kinotaku. 

You may not have heard of CL, but the twenty-eight year old has already reached the peak of Korean pop music as part of iconic girl group 2NE1. Following their disbandment, she released her first singles Hello Bitches and Lifted back in 2016 under Scooter Braun's label SB Projects. After being released from Korean label YG Entertainment last week, CL is ready to release music that had been kept in stalemate whilst the two companies worked out their differences. 

The first of these tracks is REWIND170205, the numbers representing the date it was recorded, acting as an audio diary of the mindframe the artist was in during the period. Wistful and reflective, the idea of rewinding life back to fix regrets and issues is represented through various layers of photographs and animation. Particular focus is made to include images of ex members of her group and friends within the industry, suggesting that CL isn't ready to give up her past, but can now look back on it with mature eyes and an excitement for her future as a solo artist. 

Flashing by at a quickfire pace, the visuals don't meditate on any image for too long, suggesting this is one last run through of old memories, regrets and snapshots of her career highlights. kinotaku's carefully considered design elements ensure that our eye follows the action in a certain way, giving the lo-fi graphics a narrative of their own within the abstract compilation. 

Rob Ulitski - 9th Dec 2019


  • Motion graphics
  • kpop

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Lee Chae-rin
Motion Graphics

Rob Ulitski - 9th Dec 2019

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