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Ayo 'Beautiful' by Jesse Salto

Rob Ulitski - 22nd Nov 2019

Beauty is explored in its many forms in the Jesse Salto-directed video for Ayo's Beautiful. 

Seventeen years after Christina Aguilera sang about beauty with an intense and intimate music video, Ayo is presenting her own spin on the concept, following intertwining stories of love and acceptance. 

With a range of characters, including an unconfident middle-aged woman, a drag queen struggling to accept themselves, and a couple coming to terms with their relationship, the representation of internal conflict and subtle issues boiling under the surface creates a patchwork of emotion, yet a celebration of everything that makes us unique and human. 

Ayo performs in several scenes, usually in the background or the side of frame, offering a calm and collected presence. She effortlessly radiates love, and her upbeat and hopeful nature brings the narrative together in a beautiful way. 

Rob Ulitski - 22nd Nov 2019

Tags

  • Narrative
  • Alternative Folk

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Credits

Production/Creative

Director
Jesse Salto
Producer
Leslie Dupuis-mendel
Production Company
Glitch Paris
Production Manager
Leslie Sicouri
1st AD
Arnaud Rivaille

Camera

Director of Photography
Jesse Salto
Focus Puller
Charles Thomas
2nd AC
Samuel Ribeiro
Steadicam
Sacha Nacéri

Lighting/Grip

Gaffer
Alexandre Milosevic

Art

Art Director
Sarah Makharine

Editorial

Editor
Jesse Salto
Editing company
Bandits

Grading

Colourist
Jesse Salto
Grading company
Bandits

VFX

Post production company
Bandits
Post Producer
Denis Brunier

Commission

Label
Wagram

Misc

Line Producer
Leslie Sicouri

Other credits

Production Coordinator

Ulysse Ancele

Unit Manager

Costia Dufour

PA

Pierre-Emmanuel Tamarelle / Charlotte Favre / Romain Rivière / Elie Benchimol

2nd AC

Samuel Ribeiro

Steadicam

Aymeric Colas

Spark

Charlotte Defives / Laurine Aubin

Grip

Hadrien Martin

Sound Engineer

Simon Farkas

Set Dresser

Ines Haym

Assistant Set Dresser

Zoé Klein

Makeup Assistant

Sarah Damen

Casting

Meriem Amari

Cast

Delphine Mendy, Alexane Andrieu, Logan Dan Vetro Hassan Kone Gradiz Beinz, Yannick Bouanga, Ablaye Diop, John Fioti, Samia Sassi, Chloé Monteiro, Costia Dufour, Ibrahim Koudie

Rob Ulitski - 22nd Nov 2019

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