Ayo 'Beautiful' by Jesse Salto
Rob Ulitski - 22nd Nov 2019
Beauty is explored in its many forms in the Jesse Salto-directed video for Ayo's Beautiful.Â
Seventeen years after Christina Aguilera sang about beauty with an intense and intimate music video, Ayo is presenting her own spin on the concept, following intertwining stories of love and acceptance.Â
With a range of characters, including an unconfident middle-aged woman, a drag queen struggling to accept themselves, and a couple coming to terms with their relationship, the representation of internal conflict and subtle issues boiling under the surface creates a patchwork of emotion, yet a celebration of everything that makes us unique and human.Â
Ayo performs in several scenes, usually in the background or the side of frame, offering a calm and collected presence. She effortlessly radiates love, and her upbeat and hopeful nature brings the narrative together in a beautiful way.Â
Popular content
Feedback
Problem with this page? Let us know
Credits
Log in or sign up to PRO to see 21 more credits on this video.
Production/Creative
- Director
- Jesse Salto
- Producer
- Line Producer
- Production Company
- Production Manager
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
- Steadicam
Lighting/Grip
- Gaffer
Art
- Art Director
Wardrobe
- Hair
- Make-up
- Wardrobe
Editorial
- Editor
- Editing company
Grading
- Colourist
- Grading company
VFX
- Post production company
- Post Producer
Commission
- Label
Rob Ulitski - 22nd Nov 2019