Jax Jones ft. Ella Henderson 'This Is Real' by Favourite Colour: Black
Rob Ulitski - 29th Oct 2019
Human meets machine in This Is Real, directed by Favourite Colour: Black
In a nod to the title, the concept sets up a Jax-branded cheerleader against an artificial robotic opponent which at first feels cold and inhuman, but by the end of the film has been brought to life by the music, establishing an almost human connection between the two.
The visual anthropomorphises the machine to give it human characteristics, making it feel alive while also performing a beautifully realised and finely choreographed dance. The slick, sharp movements of the dancer and crisp, technical manoeuvres of the robot cut tightly to the music, and mirror the energy of the upbeat track.
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Rob Ulitski - 29th Oct 2019
Credits
Production/Creative
- Director
- Favourite Colour: Black
- Producer
- Peter McMillan
- Production Company
- PV
Camera
- Director of Photography
- Jason Berman
- Focus Puller
- Francis Boyter
- Focus Puller
- Tim Allan
Lighting/Grip
- Gaffer
- Charlie Panayi
Art
- Art Director
- Robert White
Wardrobe
- Hair & Make-up
- Krystle Gohel
- Wardrobe
- David Hawkins
Casting
- Lead actor
- Hannah Millot
Editorial
- Editor
- Craig Coole
Grading
- Colourist
- Vic Parker
- Colour grade company
- Raised By Wolves
VFX
Agent
- Director's Representation
- MA
Commission
- Commissioner
- John Hassay
- Label
- Polydor
Other credits
DIT
David Palmer
Bolt Operator
Tommi Keeling
Bolt Technician
Rob Legg
Rob Ulitski - 29th Oct 2019