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Jax Jones ft. Ella Henderson 'This Is Real' by Favourite Colour: Black

Rob Ulitski - 29th Oct 2019

Human meets machine in This Is Real, directed by Favourite Colour: Black

In a nod to the title, the concept sets up a Jax-branded cheerleader against an artificial robotic opponent which at first feels cold and inhuman, but by the end of the film has been brought to life by the music, establishing an almost human connection between the two.

The visual anthropomorphises the machine to give it human characteristics, making it feel alive while also performing a beautifully realised and finely choreographed dance. The slick, sharp movements of the dancer and crisp, technical manoeuvres of the robot cut tightly to the music, and mirror the energy of the upbeat track. 

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Rob Ulitski - 29th Oct 2019

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Credits

Production/Creative

Director
Favourite Colour: Black
Producer
Peter McMillan
Production Company

Camera

Director of Photography
Jason Berman
Focus Puller
Francis Boyter
Focus Puller
Tim Allan

Lighting/Grip

Gaffer
Charlie Panayi

Art

Art Director
Robert White

Wardrobe

Hair & Make-up
Krystle Gohel
Wardrobe
David Hawkins

Casting

Lead actor
Hannah Millot

Editorial

Editor
Craig Coole

Grading

Colourist
Vic Parker
Colour grade company
Raised By Wolves

Agent

Director's Representation

Commission

Commissioner
John Hassay
Label
Polydor

Other credits

DIT

David Palmer

Bolt Operator

Tommi Keeling

Bolt Technician

Rob Legg

Rob Ulitski - 29th Oct 2019

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