Meltybrains? 'Sensitivity' by Mala Whelan

A struggling young salesman questions his life choices in Sensitivity, directed by Mala Whelan. 

Set up in the form of a joke, with a long build-up and perfect punchline, the darkly comic concept is copyrighter-turned-director Whelan's debut video. 

Beautifully shot under a heavy grey British sky, the poignancy in each emotion building up to the climax is mulled over in slow-motion, and executed with a confident and assured style. 

Look out for more of Whelan's work, the stunning simplicity and memorability of this project is a promising first step into the music video world.