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Meltybrains? 'Sensitivity' by Mala Whelan

Rob Ulitski - 21st Oct 2019

A struggling young salesman questions his life choices in Sensitivity, directed by Mala Whelan. 

Set up in the form of a joke, with a long build-up and perfect punchline, the darkly comic concept is copyrighter-turned-director Whelan's debut video. 

Beautifully shot under a heavy grey British sky, the poignancy in each emotion building up to the climax is mulled over in slow-motion, and executed with a confident and assured style. 

Look out for more of Whelan's work, the stunning simplicity and memorability of this project is a promising first step into the music video world. 

Rob Ulitski - 21st Oct 2019

Tags

  • Narrative
  • Alt Pop

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Credits

Production/Creative

Director
Mala Whelan
Producer
Mala Whelan

Camera

Director of Photography
Kevin Minogue
Focus Puller
John Murray

Casting

Lead actor
Ciarán Dempsey

Editorial

Editor
Mala Whelan
Editor
Kevin Minogue

Grading

Colourist
Kevin Minogue

Rob Ulitski - 21st Oct 2019

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