An unexpected pregnancy puts a strain on a young woman's relationships, in Monica G. Carter's beautifully introspective promo for Rudimental.
Meltybrains? 'Sensitivity' by Mala Whelan
A struggling young salesman questions his life choices in Sensitivity, directed by Mala Whelan.
Set up in the form of a joke, with a long build-up and perfect punchline, the darkly comic concept is copyrighter-turned-director Whelan's debut video.
Beautifully shot under a heavy grey British sky, the poignancy in each emotion building up to the climax is mulled over in slow-motion, and executed with a confident and assured style.
Look out for more of Whelan's work, the stunning simplicity and memorability of this project is a promising first step into the music video world.
|Director of Photography||Kevin Minogue|
|Focus Puller||John Murray|
|Lead actor||Ciarán Dempsey|
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