Rob Ulitski - 9th Sept 2019

Hugh Rochfort's video for punk-jazz combo Melt Yourself Down is a frenzied and euphoric examination of society's outcasts and their refuges.

Though all vastly different, the characters share an internalised claustrophobia, which is brought to light as they're not able to satisfy their natural desires, and their need to belong. They are consciously or unconsciously trying to shield their own spleen from the societal 'Boot'.

Colourful and wacky, the video is relentlessly frenetic courtesy of the quickfire edit by Greg Hayes, allowing just enough time to catch your breath before it goes somewhere even wilder than before. The extensive use of closeups helps to portray the feeling of claustrophobia, the unusual camera angles adds to disorienting effect - pretty much perfect for the uncompromising Boot And Spleen. 

PRO Credits


DirectorHugh Rochfort
ProducerOre Okonedo
Production CompanyKnucklehead
Production ManagerBruno Loureiro
1st ADAlex Mill
Director of PhotographyJake Gabbay
Focus PullerMusa
2nd ACMax Gabbay
GafferOwain E. Morgan
Art DirectorDale Oliver Slater
Make-upGrace Ellington
EditorGreg Hayes
Editing companyWhitehouse Post
ColouristAlexandre Nerzic
Grading companyBig Bouy
Post ProducerAndy Salem
Lead actorTalent Talks
Lead actorUgly Models
Other creditsProduction Coordinator - Alice Hayes Runner - Oliver Falcon Runner - Michael Mroczek Prop Standby - Amira Monem

Rob Ulitski - 9th Sept 2019

Related Content


Crows 'Whisper' by Hugh Rochfort

London band Crows have released this visceral clip, telling a story of a young South London couple and the breakdown of a short-lived relationship, directed by Hugh Rochfort.

Cat Velez - 10th Mar 2016


Icarus 'Sirens' by Hugh Rochfort

The driver for a hardened criminal finds himself losing touch with reality, and drifting off to places he would rather be, in Hugh Rochfort's video for Icarus.

Promonews - 13th Mar 2019


Crows 'The Itch' by Hugh Rochfort

Hugh Rochfort's new video for Crows - his second for the band – builds atmosphere and tension right from the start as one man walks through London's less salubrious quarters: the …

David Knight - 9th May 2017

Latest News