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Jesca Hoop 'Shoulder Charge' by Nick Middleton

Rob Ulitski - 6th Sept 2019

A moment of connection on a train opens a fantasy space where the alchemy of dance changes a young woman, in Nick Middleton's charming video for American singer-songwriter Jesca Hoop's Shoulder Charge. 

Taken from Hoop's sixth studio album Stonechild, the video focuses on self-image, finding ourselves in others, and being seen. Karim Andreotti's cinematography is hazy and washed-out, yet nostalgic. It helps the visual feel universal and poignant.

An intimate and vulnerable performance from Jesca builds upon these themes, and gives the project an emotional grounding amongst the fantasy narrative. 

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Rob Ulitski - 6th Sept 2019

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  • Narrative

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Credits

Production/Creative

Director
Nick Middleton
Producer
Ollie Jacob

Camera

Director of Photography
Karim Andreotti

VFX

Post production company

Commission

Commissioner
Memphis Industries

Other credits

Florist

Sage Flowers

Rob Ulitski - 6th Sept 2019

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