Jesca Hoop 'Shoulder Charge' by Nick Middleton
Rob Ulitski - 6th Sept 2019
A moment of connection on a train opens a fantasy space where the alchemy of dance changes a young woman, in Nick Middleton's charming video for American singer-songwriter Jesca Hoop's Shoulder Charge.Â
Taken from Hoop's sixth studio album Stonechild, the video focuses on self-image, finding ourselves in others, and being seen. Karim Andreotti's cinematography is hazy and washed-out, yet nostalgic. It helps the visual feel universal and poignant.
An intimate and vulnerable performance from Jesca builds upon these themes, and gives the project an emotional grounding amongst the fantasy narrative.Â
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Rob Ulitski - 6th Sept 2019
Credits
Production/Creative
- Director
- Nick Middleton
- Producer
- Ollie Jacob
Camera
- Director of Photography
- Karim Andreotti
Casting
- Lead actor
- Leah Abraham, Fredrik Quinones
- Lead actor
- Fredrik Quinones
VFX
- Post production company
- K
Commission
- Commissioner
- Memphis Industries
Other credits
Florist
Sage Flowers
Rob Ulitski - 6th Sept 2019