Rob Ulitski - 19th Aug 2019

It's a sweltering day in London, and Jorja Smith is kicking back in a swimsuit, surrounded by table fans.

Opening in an apartment straight from the pages of a fashion editorial, we follow Jorja from this interior straight to the streets, where she performs in an underground tunnel, making even the most everyday location look exciting.

Transitioning from day to night, Jorja takes a surreal journey on a motorbike, the vehicles and buildings around her blending into a hazy background. The red hues of the first scenes switch to deep blue as she arrives at an indoor pool, stripping down and cooling off with the public. 

The video is loaded with fashion references, the art direction and styling are front and centre, and Johnson's extensive experience with brands such as Nike and Fenty is apparent here. The cinematography by Alexandre Jamin is top-notch, and perfectly complements the concept. 

PRO Credits


DirectorAmber Grace Johnson
Production CompanyObject & Animal
Executive ProducerMorgan Clement
ProducerAlex Chamberlain
Director of PhotographyAlexandre Jamin
1st ADGeorge Nelson
StylistLeah Abbott
Asst stylistTheo White
HairZateesha Barbour
HairTaiba Akhuetie
Make-upCarol Ann Reid
Make-upPhoebe Walters
CastingTroy Fearn
Movement DirectorHolly Blakey
Production designerStudio Augmenta
EditorChiao Chen
Editing companyForager
SoundRaphaël Ajuelos
ColouristJoseph Bicknell
Grading companyCO3
BTSRashid Babiker

Rob Ulitski - 19th Aug 2019

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