Rob Ulitski - 30th July 2019

Mark Lediard's latest Of Mice & Men video continues a storyline introduced in two videos earlier in the year – How To Survive and Mushroom Cloud – which introduced the storyline of experiencing a nuclear apocalypse.

Earth And Sky video opens in space, on-board a massive triangular spaceship. We are offered hints as to what’s happening, through analogue computer screens, flashing messages such as “The seed must grow” and “The seed must survive”. The world is dying - and these guys are here to save it. 

The group perform in an expansive industrial setting, whilst the ship triangulates with the Earth, eventually shooting out a massive wave of energy in the form of a bright laser beam. We see this beam of light spread across the post-apocalyptic desert, presumably helping to reset this arid land after a mass extinction event.

Whilst simple in its idea, the video has a few surprises hidden within it, and is beautifully lensed by Ross Marshall. Earth And Sky is a welcome accompaniment to the visual concept, and it will be interesting to see if the storyline continues when the album is released in September.

Credits

DirectorMark Lediard
ProducerJames Baxter
ProducerInuka Bacote
WardrobeRachel-claire Killeen
Production ManagerRussell Dague
Focus PullerBrianna Del Giorno
2nd ACRob Snyder
GafferDan Kagle
Production CompanyJ6 Films
Director of PhotographyRoss Marshall
Hair & Make-upRobert Hensley
EditorMark Lediard
Director's RepresentationJ6 Films
CommissionerAndy Snape
LabelRise Records
Art DirectorDavid Hartwell

Rob Ulitski - 30th July 2019

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