Mark Lediard's second video for rock outfit Glitter Machine is a fine follow-up to his first for Take The Pain, capturing a muscular band performance in a stylish studio set-up, and using …
Of Mice And Men 'Earth And Sky' by Mark Lediard
Mark Lediard's latest Of Mice & Men video continues a storyline introduced in two videos earlier in the year – How To Survive and Mushroom Cloud – which introduced the storyline of experiencing a nuclear apocalypse.
Earth And Sky video opens in space, on-board a massive triangular spaceship. We are offered hints as to what’s happening, through analogue computer screens, flashing messages such as “The seed must grow” and “The seed must survive”. The world is dying - and these guys are here to save it.
The group perform in an expansive industrial setting, whilst the ship triangulates with the Earth, eventually shooting out a massive wave of energy in the form of a bright laser beam. We see this beam of light spread across the post-apocalyptic desert, presumably helping to reset this arid land after a mass extinction event.
Whilst simple in its idea, the video has a few surprises hidden within it, and is beautifully lensed by Ross Marshall. Earth And Sky is a welcome accompaniment to the visual concept, and it will be interesting to see if the storyline continues when the album is released in September.
|Production Manager||Russell Dague|
|Focus Puller||Brianna Del Giorno|
|2nd AC||Rob Snyder|
|Production Company||J6 Films|
|Director of Photography||Ross Marshall|
|Hair & Make-up||Robert Hensley|
|Director's Representation||J6 Films|
|Art Director||David Hartwell|
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