Promo News - 15th Mar 2019

Canadian singer-songwriter Dana Gavanski's song One By One - produced by Mike Lindsay of Tunng and LUMP, and just released by Full Time Hobby - gets a simple and sensitive treatment by director Adrienne McLaren, who takes Dana from indoors into the snowy outdoors of wintry Toronto. 


“One by One is a music video illustrating one’s sensation of isolation in the world. During our first video meeting, Dana expressed a few feelings she wanted to incorporate in the video, and the one that stuck out the most was the theme of how small she/people are in relation to things, structures and landscapes.

"The music video is not driven by a narrative, but contains these themes of isolation and growth found within the context of the lyrics. It is an aesthetically-forward music video where I focussed on getting beautiful shots and alluring angles.

"Simplicity plays an important role in the video, complimenting the style of the song and showing Dana as she travels through different spaces on her own. The locations for the video
include aesthetically pleasing structures around Toronto’s west-end and, of course, Toronto’s waterfront featuring many feathered friends.”


DirectorAdrienne McLaren
Director of PhotographyThom Varey
GripSam Tudor
CommissionerNigel Adams
LabelFull Time Hobby

Promo News - 15th Mar 2019

Related Content


Flyte 'Easy Tiger' by Mark Jenkin

Mark Jenkin, the BAFTA award-winning director of Bait, has created a haunting and moody music video whilst in lockdown for British alt-pop band Flyte.

Promonews - 3 months ago

Latest News