Promonews - 1st Feb 2019

The Rianne White-directed video is a painted goth-pop scene, reinventing a morbid runway show for Glasgow band The Ninth Wave.

The captivating visuals for Half Pure sees the band take to the catwalk for a faux Victoria’s Secret-style show. Elements of ’90s anti-fur campaigns and controversial Alexander McQueen shows depict the concept of a consumer’s superficial nature; reimagining today’s society as a “plastic World War III.”

And The Ninth Wave say: “The video portrays the result of answering to the expectations set by the vain society we are all a part of.” 

Watch 'The Ninth Wave 'Half Pure' by Rianne White' here

PRO Credits


Make-upHayley Ford
DirectorRianne White
Executive ProducerMayling Wong
1st ADDom Davey
Director of PhotographyArthur Loveday
GafferGreg King
WardrobeFelippe Johann
ProducerMolly McGregor
ColouristThomas Mangham
Grading companyThe Mill
Post ProducerSam Wood
Director's RepresentationClaire Stubbs @ Partizan
CommissionerLee Kershaw
LabelDistiller Music
Other creditsCast; Chloe Keenan, India Scarlett, Darcey Rose, Amber, 3AD; Jordi Estapé Wardrobe Asst; Charly Suggett Hair & Make-up Asst; Karen Pajarillaga, Luis Baptista, Eleanor Dalzell

Promonews - 1st Feb 2019

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