Adam Powell delivers a series of fast-paced cinematic inner city imagery to compliment Giggs' particular brand of digital hip hop on his forthcoming single Hustle. Watch: Quicktime Movie
The 1975 'Love It If We Made It' by Adam Powell
Adam Powell's video for The 1975's Love It If We Made It throws out chunks of memorable imagery: colourful silhouettes of the band performing juxtaposed with a blaze of footage of modern news events and its most notorious figures; then an anonymous boyband dancing and a succession of headshots of ordinary young people.
This brief excursion into showing how modern life has never been more rubbish, and frightening, with snatches of visual wit and humanity. The excellent song comes from the forthcoming album A Brief Inquiry Into Online Relationships, out at the end of November.
|Line Producer||Emily Crofton-Atkins|
|Production Company||My Accomplice|
|Executive Producer||Jamie Clark|
|Production Manager||Imogen Harrison|
|1st AD||Jack Meredith|
|Director of Photography||Tim Sidell|
|1st AC||Joseph Mastrangelo|
|2nd AC||Sebastian Marczewski|
|Production designer||James Hamilton|
|Post production company||Carbon Vfx|
|VFX||Lewis Kyle White|
|Label||Dirty Hit Records|
|Other credits||2nd AD: Tom Wynbourne Runners: Tom Jacobs, Eamonn Hearns Grip: Chris Rusby Playback: Steve Barnacle DIT: Matthew Hicks DIT asst.: Anton Badstuber Lighting Director: Tobias Rylander Gaffer: Rik Burnell Electrician: Richard Harrowing, Kai Blamey Desk Op: Chris Cooper Rigger: Gerry Higgins, Eiran Pemaj Construction: Jake Lloyd, Phillip Aandahl Buyer: Max Fine SFX (machine shop): Paul Mann Wardrobe Asst: Sofia Lai, Gilberto Genco Archive Researcher: Sue Tiplady, Lily Rose Thomas Archive Producer: Imogen Harrison|
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