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David Knight - 2nd Nov 2018

Adam Powell's video for The 1975's Love It If We Made It throws out chunks of memorable imagery: colourful silhouettes of the band performing juxtaposed with a blaze of footage of modern news events and its most notorious figures; then an anonymous boyband dancing and a succession of headshots of ordinary young people.  

This brief excursion into showing how modern life has never been more rubbish, and frightening, with snatches of visual wit and humanity. The excellent song comes from the forthcoming album A Brief Inquiry Into Online Relationships, out at the end of November.

Credits

DirectorAdam Powell
Line ProducerEmily Crofton-Atkins
Production CompanyMy Accomplice
Executive ProducerJamie Clark
Production ManagerImogen Harrison
1st ADJack Meredith
Director of PhotographyTim Sidell
1st ACJoseph Mastrangelo
2nd ACSebastian Marczewski
Production designerJames Hamilton
ChoreographerMatty Peacock
StylistPatricia Villirillo
Make-upElaine Lynskey
HairKim Rance
EditorAdam Powell
EditorPete Fullarton
Post production companyCarbon Vfx
VFXLewis Kyle White
ColouristAubrey Woodiwiss
CommissionerSemera Khan
LabelDirty Hit Records
Other credits2nd AD: Tom Wynbourne Runners: Tom Jacobs, Eamonn Hearns Grip: Chris Rusby Playback: Steve Barnacle DIT: Matthew Hicks DIT asst.: Anton Badstuber Lighting Director: Tobias Rylander Gaffer: Rik Burnell Electrician: Richard Harrowing, Kai Blamey Desk Op: Chris Cooper Rigger: Gerry Higgins, Eiran Pemaj Construction: Jake Lloyd, Phillip Aandahl Buyer: Max Fine SFX (machine shop): Paul Mann Wardrobe Asst: Sofia Lai, Gilberto Genco Archive Researcher: Sue Tiplady, Lily Rose Thomas Archive Producer: Imogen Harrison

David Knight - 2nd Nov 2018

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