The 1975 'Love It If We Made It' by Adam Powell
David Knight - 2nd Nov 2018
Adam Powell's video for The 1975's Love It If We Made It throws out chunks of memorable imagery: colourful silhouettes of the band performing juxtaposed with a blaze of footage of modern news events and its most notorious figures; then an anonymous boyband dancing and a succession of headshots of ordinary young people. Â
This brief excursion into showing how modern life has never been more rubbish, and frightening, with snatches of visual wit and humanity. The excellent song comes from the forthcoming album A Brief Inquiry Into Online Relationships, out at the end of November.
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- Adam Powell
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David Knight - 2nd Nov 2018