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The 1975 'Love It If We Made It' by Adam Powell

David Knight - 2nd Nov 2018

Adam Powell's video for The 1975's Love It If We Made It throws out chunks of memorable imagery: colourful silhouettes of the band performing juxtaposed with a blaze of footage of modern news events and its most notorious figures; then an anonymous boyband dancing and a succession of headshots of ordinary young people.  

This brief excursion into showing how modern life has never been more rubbish, and frightening, with snatches of visual wit and humanity. The excellent song comes from the forthcoming album A Brief Inquiry Into Online Relationships, out at the end of November.

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David Knight - 2nd Nov 2018

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  • Rock

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Credits

Production/Creative

Director
Adam Powell
Production Company
Executive Producer
Jamie Clark
Production Manager
Imogen Harrison
1st AD
Jack Meredith

Camera

Director of Photography
Tim Sidell
1st AC
Joseph Mastrangelo
2nd AC
Sebastian Marczewski

Art

Production designer
James Hamilton

Choreography

Choreographer
Matty Peacock

Editorial

Editor
Adam Powell
Editor
Pete Fullarton

Grading

Colourist
Aubrey Woodiwiss

VFX

VFX
Lewis Kyle White
Post production company
Carbon Vfx

Commission

Commissioner
Semera Khan
Label
Dirty Hit Records

Misc

Line Producer
Emily Crofton-Atkins

Other credits

2nd AD

Tom Wynbourne

Runners

Tom Jacobs, Eamonn Hearns

Grip

Chris Rusby

Playback

Steve Barnacle

DIT

Matthew Hicks

DIT asst.

Anton Badstuber

Lighting Director

Tobias Rylander

Gaffer

Rik Burnell

Electrician

Richard Harrowing, Kai Blamey

Desk Op

Chris Cooper

Rigger

Gerry Higgins, Eiran Pemaj

Construction

Jake Lloyd, Phillip Aandahl

Buyer

Max Fine

SFX (machine shop)

Paul Mann

Wardrobe Asst

Sofia Lai, Gilberto Genco

Archive Researcher

Sue Tiplady, Lily Rose Thomas

Archive Producer

Imogen Harrison

David Knight - 2nd Nov 2018

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