The 1975 'Love It If We Made It' by Adam Powell
David Knight - 2nd Nov 2018
Adam Powell's video for The 1975's Love It If We Made It throws out chunks of memorable imagery: colourful silhouettes of the band performing juxtaposed with a blaze of footage of modern news events and its most notorious figures; then an anonymous boyband dancing and a succession of headshots of ordinary young people.
This brief excursion into showing how modern life has never been more rubbish, and frightening, with snatches of visual wit and humanity. The excellent song comes from the forthcoming album A Brief Inquiry Into Online Relationships, out at the end of November.
David Knight - 2nd Nov 2018
Credits
Production/Creative
- Director
- Adam Powell
- Line Producer
- Emily Crofton-Atkins
- Production Company
- My Accomplice
- Executive Producer
- Jamie Clark
- Production Manager
- Imogen Harrison
- 1st AD
- Jack Meredith
Camera
- Director of Photography
- Tim Sidell
- 1st AC
- Joseph Mastrangelo
- 2nd AC
- Sebastian Marczewski
Art
- Production designer
- James Hamilton
Wardrobe
- Stylist
- Patricia Villirillo
- Hair
- Kim Rance
- Make-up
- Elaine Lynskey
Choreography
- Choreographer
- Matty Peacock
Editorial
- Editor
- Adam Powell
- Editor
- Pete Fullarton
Grading
- Colourist
- Aubrey Woodiwiss
VFX
- VFX
- Lewis Kyle White
- Post production company
- C
Commission
- Commissioner
- Semera Khan
- Label
- Dirty Hit Records
Other credits
2nd AD
Tom Wynbourne
Runners
Tom Jacobs, Eamonn Hearns
Grip
Chris Rusby
Playback
Steve Barnacle
DIT
Matthew Hicks
DIT asst.
Anton Badstuber
Lighting Director
Tobias Rylander
Gaffer
Rik Burnell
Electrician
Richard Harrowing, Kai Blamey
Desk Op
Chris Cooper
Rigger
Gerry Higgins, Eiran Pemaj
Construction
Jake Lloyd, Phillip Aandahl
Buyer
Max Fine
SFX (machine shop)
Paul Mann
Wardrobe Asst
Sofia Lai, Gilberto Genco
Archive Researcher
Sue Tiplady, Lily Rose Thomas
Archive Producer
Imogen Harrison
David Knight - 2nd Nov 2018