Promo News - 19th Oct 2018

Having directed Particula in Johannesburg last year, Adriaan Louw has now collaborated with Major Lazer on no less than four new films for tracks that highlight talent throughout the African music scene.

They were shot in four different cities across Africa – Accra, Durban, Lagos and Dakar – with Louw collaborating with local creatives to give each film a unique flavour.

For All My Life, he took a small crew and featured artist Burna Boy to Nigerian capital Lagos to capture performance, dance and documentary in vibrant fashion.  


DirectorAdriaan Louw
ProducerAllison Swank
Production CompanyFAMILIA
Director of PhotographyThomas Revington
Focus PullerUndefined
WardrobeDaniel Obasi
Editing companyStrangeLove
Grading companyFame
Grading companyComfort
Lead actorUrbanhouze
Director's RepresentationOB Management

Promo News - 19th Oct 2018

Related Content


Adriaan Louw signs to FAMILIA

South African director Adriaan Louw, who's work includes the video for Major Lazer's Particula and the new video for Mabel, has signed to FAMILIA for representation for music videos and …

Promo News - 11 months ago

Latest News


Ben Corfield appointed Editor at Stitch

After a year as an editor at Homespun, Stitch's music video and content division, Ben Corfield has now been promoted to fully fledged commercials editor on the Stitch roster from the start of …

Promo News - 6 days ago


Locky signs to Kode Media

Irish director Locky - aka Lochlainn McKenna - has joined the roster at Kode Media in London for representation for music videos.

Promo News - 1 month ago


Huse Monfaradi joins Kode Media

Huse Monfaradi has joined the directors' roster at Kode Media for representation on music videos and commercials in the UK.

Promo News - 2 months ago