BETA Welcome to the new version of Promonews. Your feedback will help us to improve it.

David Knight - 18th Sept 2018

Adriaan Louw channels the spirit and chaos of street protest with his gripping video for South African rapper Riky Rick's I Can't Believe It.

In a wintry Johannesbourg, Louw creates an alluring world in which a group of charismatic young men carry out their plans to reclaim the streets. Shot on 16mm it has a visual style that slips between past and present, incorporating fashion from the eras of the Balck Panthers and the Mods. But the characterisation, and the action and energy of the rioting, captured by the director at the climax of the piece, packs a real punch. 

Credits

DirectorAdriaan Louw
ProducerAllison Swank
Production CompanyFAMILIA
Production ManagerSazikazi Mbalekwa
1st ADHaydn Van Zyl
Director of PhotographyFabian Vettiger
GafferJean Du Plessis
Art DirectorMarco Filby
WardrobeUnathi Mkonto
HairOrli Meiri
Make-upOrli Meiri
EditorPaul Speirs
Director's RepresentationOB Management
Other credits2nd AD: Rasta Director's Asst.: Katya Abedian Focus Puller: Alex Bayne Loader: Josh Dean Marais Camera Asst.: Kelebogile Mokanyane Spark: JP Walkinshaw Art Asst.: Chris Booyens Wardrobe Asst.: Mpumelelo Mdunge Online & Grade: Strangelove Sound Design & Final Mix: FIELD Hair And Make Up: Orli Meiri Playback Operator: Mpesh Mpendulo Unit Manager: Clive Ginsberg Location Manager: Michael Modena

David Knight - 18th Sept 2018

Related Content

news

Adriaan Louw signs to FAMILIA

South African director Adriaan Louw, who's work includes the video for Major Lazer's Particula and the new video for Mabel, has signed to FAMILIA for representation for music videos and …

Promo News - 8 months ago

video

Mabel, Not3s 'Fine Lines' by Adriaan Louw

Adriaan Louw delivers a fastmoving, uplifting video for Mabel and Not3s, set in the rich youth culture of Johannesburg.Louw's camera never stops as Mabel is joined by Not3s to deliver …

Promo News - 9 months ago

video

Jess Glynne 'I'll Be There' by Adriaan Louw

Jess Glynne's anthemic I'll Be There gets a big scenic treatment from Adriaan Louw.As Jess goes from driving past pink-coloured salt lakes of Los Coloradas, on Mexico's Los Yucatan …

Promo News - 5 months ago

video

Major Lazer & Dj Maphorisa 'Particula' by Adriaan Louw

Cape Town-based director and photographer Adriaan Louw gives a distinctly African take to a downtown 70s vibe in his video for Major Lazer and DJ Maphorista.It's vibrant, feelgood, and …

David Knight - 12 months ago

Latest News

news

Greg Barnes signs to Black Dog Films

Greg Barnes, who has directed videos for Kamaal Williams, Haus, Benny Mails and Nathaniel Ratecliff and the Night Sweats, has signed to Black Dog Films in London.With a passion for finding stories …

Promo News - 4 days ago

,