South African director Adriaan Louw, who's work includes the video for Major Lazer's Particula and the new video for Mabel, has signed to FAMILIA for representation for music videos and …
Riky Rick 'I Can"t Believe It' by Adriaan Louw
Adriaan Louw channels the spirit and chaos of street protest with his gripping video for South African rapper Riky Rick's I Can't Believe It.
In a wintry Johannesbourg, Louw creates an alluring world in which a group of charismatic young men carry out their plans to reclaim the streets. Shot on 16mm it has a visual style that slips between past and present, incorporating fashion from the eras of the Balck Panthers and the Mods. But the characterisation, and the action and energy of the rioting, captured by the director at the climax of the piece, packs a real punch.
|Production Manager||Sazikazi Mbalekwa|
|1st AD||Haydn Van Zyl|
|Director of Photography||Fabian Vettiger|
|Gaffer||Jean Du Plessis|
|Art Director||Marco Filby|
|Director's Representation||OB Management|
|Other credits||2nd AD: Rasta Director's Asst.: Katya Abedian Focus Puller: Alex Bayne Loader: Josh Dean Marais Camera Asst.: Kelebogile Mokanyane Spark: JP Walkinshaw Art Asst.: Chris Booyens Wardrobe Asst.: Mpumelelo Mdunge Online & Grade: Strangelove Sound Design & Final Mix: FIELD Hair And Make Up: Orli Meiri Playback Operator: Mpesh Mpendulo Unit Manager: Clive Ginsberg Location Manager: Michael Modena|
Adriaan Louw delivers a fastmoving, uplifting video for Mabel and Not3s, set in the rich youth culture of Johannesburg.
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Cape Town-based director and photographer Adriaan Louw gives a distinctly African take to a downtown 70s vibe in his video for Major Lazer and DJ Maphorista.
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