Death Cab For Cutie 'Gold Rush' by Alex Southam
David Knight - 19th June 2018
Alex Southam's welcome return to music videos for Death Cab For Cutie's excellent Gold Rush is a potent reflection on how the personality of an ordinary neighbourhood is destroyed by popularity.Â
Death Cab's frontman Ben Gibbard takes a stroll down the street in his neighbourhood, and in doing so takes a journey through the ages. The city block may not change but Gibbard walks past the characters who inhabited the area over several decades. And as he approaches the present-day, the people become more gentrified, more homogeneous.
And much more numerous. Gibbard's progress is finally stopped by a solid mass of people coming the other way - mostly staring into their phones, of course. It's a powerful metaphor on the way we live now.Â
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Credits
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Production/Creative
- Director
- Alex Southam
- Producer
- Production Company
- Executive Producer
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
Lighting/Grip
- Gaffer
Art
- Art Director
Wardrobe
- Hair
- Make-up
- Wardrobe
Editorial
- Editor
Grading
- Colourist
- Colour grade company
- CP
Agent
- Director's Representation
Commission
- Commissioner
- Commissioner
- Label
David Knight - 19th June 2018