Death Cab For Cutie 'Gold Rush' by Alex Southam
Alex Southam's welcome return to music videos for Death Cab For Cutie's excellent Gold Rush is a potent reflection on how the personality of an ordinary neighbourhood is destroyed by popularity.
Death Cab's frontman Ben Gibbard takes a stroll down the street in his neighbourhood, and in doing so takes a journey through the ages. The city block may not change but Gibbard walks past the characters who inhabited the area over several decades. And as he approaches the present-day, the people become more gentrified, more homogeneous.
And much more numerous. Gibbard's progress is finally stopped by a solid mass of people coming the other way - mostly staring into their phones, of course. It's a powerful metaphor on the way we live now.
PRO Credits
Credits
Director | Alex Southam |
Producer | Matt Day |
Production Company | London Alley |
Executive Producer | Luga Podesta |
1st AD | Allen J. Scudder |
Director of Photography | Nicholas Wiesnet |
Focus Puller | Jared Wennberg |
2nd AC | Julia Pasternak |
Gaffer | Drew Valenti |
Art Director | Susie Francis |
Wardrobe | Mark Holmes |
Hair | Gabriella Sharma |
Make-up | Brittany Fontaine |
Editor | Ernie Gilbert |
Colourist | Dan Moran |
Grading company | Creep Post |
Director's Representation | OB Management |
Commissioner | Phil Botti |
Commissioner | Mandee Mallonee |
Label | Atlantic |
Other credits | Production Supervisor: Michael Hoopingarner Production Supervisor: Oopey Mason 2nd AD: Teresa Cordts Steadicam: Colin MacDonnell |
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