Death Cab For Cutie 'Gold Rush' by Alex Southam
Alex Southam's welcome return to music videos for Death Cab For Cutie's excellent Gold Rush is a potent reflection on how the personality of an ordinary neighbourhood is destroyed by popularity.
Death Cab's frontman Ben Gibbard takes a stroll down the street in his neighbourhood, and in doing so takes a journey through the ages. The city block may not change but Gibbard walks past the characters who inhabited the area over several decades. And as he approaches the present-day, the people become more gentrified, more homogeneous.
And much more numerous. Gibbard's progress is finally stopped by a solid mass of people coming the other way - mostly staring into their phones, of course. It's a powerful metaphor on the way we live now.
|Art Director||Susie Francis|
|Production Company||London Alley|
|Executive Producer||Luga Podesta|
|1st AD||Allen J. Scudder|
|Director of Photography||Nicholas Wiesnet|
|Focus Puller||Jared Wennberg|
|2nd AC||Julia Pasternak|
|Grading company||Creep Post|
|Other credits||Production Supervisor: Michael Hoopingarner Production Supervisor: Oopey Mason 2nd AD: Teresa Cordts Steadicam: Colin MacDonnell|
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