Alex Southam joins Rogue Films
Alex Southam, director of acclaimed music videos for Alt-J, Chase & Status, Laura Mvula, Tom Odell, Lianne Le Havas, and others, has joined Rogue Films in London for his music video and …
Death Cab For Cutie 'Gold Rush' by Alex Southam
Alex Southam's welcome return to music videos for Death Cab For Cutie's excellent Gold Rush is a potent reflection on how the personality of an ordinary neighbourhood is destroyed by popularity.
Death Cab's frontman Ben Gibbard takes a stroll down the street in his neighbourhood, and in doing so takes a journey through the ages. The city block may not change but Gibbard walks past the characters who inhabited the area over several decades. And as he approaches the present-day, the people become more gentrified, more homogeneous.
And much more numerous. Gibbard's progress is finally stopped by a solid mass of people coming the other way - mostly staring into their phones, of course. It's a powerful metaphor on the way we live now.
Credits
| Director | Alex Southam |
| Producer | Matt Day |
| Production Company | London Alley |
| Executive Producer | Luga Podesta |
| 1st AD | Allen J. Scudder |
| Director of Photography | Nicholas Wiesnet |
| Focus Puller | Jared Wennberg |
| 2nd AC | Julia Pasternak |
| Gaffer | Drew Valenti |
| Art Director | Susie Francis |
| Wardrobe | Mark Holmes |
| Hair | Gabriella Sharma |
| Make-up | Brittany Fontaine |
| Editor | Ernie Gilbert |
| Colourist | Dan Moran |
| Grading company | Creep Post |
| Director's Representation | OB Management |
| Commissioner | Phil Botti |
| Commissioner | Mandee Mallonee |
| Label | Atlantic |
| Other credits | Production Supervisor: Michael Hoopingarner Production Supervisor: Oopey Mason 2nd AD: Teresa Cordts Steadicam: Colin MacDonnell |
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