Death Cab For Cutie 'Gold Rush' by Alex Southam

Alex Southam's welcome return to music videos for Death Cab For Cutie's excellent Gold Rush is a potent reflection on how the personality of an ordinary neighbourhood is destroyed by popularity. 

Death Cab's frontman Ben Gibbard takes a stroll down the street in his neighbourhood, and in doing so takes a journey through the ages. The city block may not change but Gibbard walks past the characters who inhabited the area over several decades. And as he approaches the present-day, the people become more gentrified, more homogeneous.

And much more numerous. Gibbard's progress is finally stopped by a solid mass of people coming the other way - mostly staring into their phones, of course. It's a powerful metaphor on the way we live now.