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David Knight - 19th June 2018

Alex Southam's welcome return to music videos for Death Cab For Cutie's excellent Gold Rush is a potent reflection on how the personality of an ordinary neighbourhood is destroyed by popularity. 

Death Cab's frontman Ben Gibbard takes a stroll down the street in his neighbourhood, and in doing so takes a journey through the ages. The city block may not change but Gibbard walks past the characters who inhabited the area over several decades. And as he approaches the present-day, the people become more gentrified, more homogeneous.

And much more numerous. Gibbard's progress is finally stopped by a solid mass of people coming the other way - mostly staring into their phones, of course. It's a powerful metaphor on the way we live now. 

Credits

DirectorAlex Southam
ProducerMatt Day
Production CompanyLondon Alley
Executive ProducerLuga Podesta
1st ADAllen J. Scudder
Director of PhotographyNicholas Wiesnet
Focus PullerJared Wennberg
2nd ACJulia Pasternak
GafferDrew Valenti
Art DirectorSusie Francis
WardrobeMark Holmes
HairGabriella Sharma
Make-upBrittany Fontaine
EditorErnie Gilbert
ColouristDan Moran
Grading companyCreep Post
Director's RepresentationOB Management
CommissionerPhil Botti
CommissionerMandee Mallonee
LabelAtlantic
Other creditsProduction Supervisor: Michael Hoopingarner Production Supervisor: Oopey Mason 2nd AD: Teresa Cordts Steadicam: Colin MacDonnell

David Knight - 19th June 2018

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