Promonews - 14th June 2018

Anna Calvi's rousing new song - which she describes as "about being free to identify yourself in whichever way you please, without any restraints from society” – has inspired this relentlessly sensual visual directed by William Kennedy.

Calvi is the intense central figure among a group of writhing dancers, their bodies wrapped around her like lovers - or are they holding her back? The mass of bodies, spotlit through the darkness, is the focus of the video throughout, and Kennedy builds the tension as Calvi ends Don't Beat The Girl Out Of My Boy with an extraordinary extended battle cry.

PRO Credits


DirectorWilliam Kennedy
Creative DirectorImogen Snell
ProducerHarri Kamalanathan
Executive ProducerDaniella Manc
Director of PhotographyStefan Yap
Focus PullerEira Wyn Jones
Production designerAnna Mould
WardrobeSanti Rodriguez
HairTomomi Roppongi
Make-upLauren Reynolds
ColouristLewis Crossfield
CommissionerCaroline Clayton

Promonews - 14th June 2018

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