Promonews - 17th Apr 2018

AG Rojas heralds the return of Florence + The Machine with an intense and intimate study of an unusually contained Florence Welch, like an old-time photographic shoot, for Sky Full Of Song.

Rojas pairs Florence with props upon a hardwood floor, building metaphorical links to the song's lyrics. It's beautifully captured by the camera of Evan Prosofsky in a luminous black and white.

PRO Credits

Credits

DirectorAG Rojas
ProducerJoe Faulstitch
Production CompanyPark Pictures
Executive ProducerJackie Kelman Bisbee
Executive ProducerAlex Fisch
Director of PhotographyEvan Prosofsky
LabelRepublic

Promonews - 17th Apr 2018

Related Content

news

AG Rojas joins Somesuch & Co.

AG Rojas has joined the directing roster at Somesuch & Co for representation for ads and music videos in the UK.

David Knight - 19th Apr 2011

video

Jack White 'Sixteen Saltines' by AG Rojas

AG Rojas' compelling promo for Jack White sees the former White Stripe's singer hanging out with the scary kids in a Walking Dead-style drama from the end of the world as we know it - complete …

Jimmy Brown - 10th Apr 2012

video

Purity Ring 'Lofticries' by AG Rojas

It's four seemingly disconnected yet thematically similar scenes - different individual experience emotionally intense moments without reaction - datamoshed together to create one compelling and …

David Knight - 15th Nov 2012

video

Florence + The Machine 'Hunger' by AG Rojas

AG Rojas has created a beautifully-shot meditation on the effect of ethereal beauty in his second video for Florence + The Machine - an emotion that we tend to call Love.

David Knight - 9th May 2018

Latest News