David Knight - 14th Mar 2018

Conducta goes from London to Paris to meet a girl, and ends up meeting another one, in Lewis Rose's breezily entertaining video for Only U.

It's a wonderful ad for Anglo-French relations, with a bittersweet ending that could be seen as a symbol of our ending partnership with one of our main partners in the EU, like a metro ticket disappearing into a machine...

LEWIS ROSE:

"Conducta was keen to shoot in Paris from the off. We thought this would be fun, but were all conscious that the video didn't become a typical cheesy Paris love story. So we set out to find unusual locations that showed a non-tourtisy side of Paris. Our brilliant French location manager Jean Paul delivered in a big way and we got some great spots.

"Emma Dalesman (DOP) and I then looked at some film references, settling somewhere between La Haine and Before Sunrise. We wanted to capture a romantic vibe to some extent, given that it's a bubbly garage tune – we got lucky with a beautiful winter ​sunset on a car park rooftop for the final scene...

"But we made sure that we kept a bit of edge in the ​locations, the ​shooting style and the ​edit, as well as ​ending the video, with a bit of comedy to keep it entertaining... Hopefully it worked!" 

PRO Credits

Credits

DirectorLewis Rose
ProducerBen Mealing
Executive ProducerKirstin Cruickshank
Director of PhotographyEmma Dalesman
Location ManagerJean Paul Girbal
Make-upChetan Jassar
EditorLewis Rose
ColouristSusumu Asano
Grading companyFinal Frame
Lead actorElina Saleh
Director's RepresentationLock It In
CommissionerNathan Tettey
Other creditsRunners: Jake Parker, Kieron Musicka

David Knight - 14th Mar 2018

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