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Promo News - 23rd Oct 2017

Labi Odebunmi directs Fekky and Shakka in the streets of South Africa and an opulent villa – where Fekky is joined in the pool by unique female talents never used in a music video of this kind. Adds another level of watchability to a vibrant, feel-good summer video.

LABI ODEMUNMI:

"This is definitely one of Fekky’s lighter songs and we wanted to create a summer video that puts him in his element, incorporates his flamboyant style he’s known for - while exhibiting his connection to grassroots and opulence level. 

"Running with the summer mood, I thought it would be cool to use synchronised swimmers to add what dancers would add to a video shooting on land. It was a pleasure working with them and having them involved as they’re actually from the national South-African Olympic team.

"Overall, it was great to see how comfortable both Fekky & Shakka fitted into both environments and i think thats kudos to their cultural depths and charisma’s as individuals."

Credits

DirectorLabi Odebunmi
ProducerChance Wilson
Production CompanySugarcane Media
Executive ProducerIndiana Mookram
Executive ProducerLavinia Noel
Director of PhotographyNate Thomas
EditorLavinia Noel
ColouristLabi Odebunmi
Post production companySugarcane Media
Director's RepresentationSugarcane Media
CommissionerAntoine Dixon-Bellot
LabelIsland Records

Promo News - 23rd Oct 2017

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