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David Knight - 20th Sept 2017

Portuguese director Richard F. Coelho tackles the big issues through the medium of dance in his absorbing video for Orelha Negra's Ready.

It's an instrumental track that develops into an epic of distinct movements, which is reflected in the progression of the performances in the video: a dancer, expresses the misery of addiction and pain of recovery through contemporary dance; she's followed by a 'punk' ballerina, who is herself replaced by facepainted street dancers.

It's impressively achieved by Coehlo and DoP Leandro Ferrão, making the most of a small budget with excellent use of the talent at their disposal and the crumbling, derelict building in Lisbon where it was shot.

RICHARD F COELHO:

"Through the dancer, I explore past traumas, lost dreams, addiction and depression as a catalyst of change, purging the bad and viewing a positive ray of light in the horizonte. 'How did I get here? What happened along the way? How to get out?' she asks herself while at her lowest, during a glitchy high. Revisiting her past, it’s that ephemeral split second decision that allows some to change their negative life into something better. Will she make it?"

Credits

DirectorRichard F. Coelho
ProducerRichard F. Coelho
Executive ProducerRichard F. Coelho
Production ManagerRichard F. Coelho
Director of PhotographyLeandro Ferrão
Focus PullerSelma Lopes
2nd ACJuliane Rupar
GafferPedro Nair
Art DirectorRichard F. Coelho
WardrobeSónia Pessoa @ Urso Tigre, Richard F. Coelho
Hair & Make-upSónia Pessoa @ Urso Tigre, Richard F. Coelho
Hair & Make-upSónia Pessoa, Tânia Doce
EditorPaula Miranda
ColouristMario Gaspar
Grading companyIngreme Post Production
Post production companyBamp
Post ProducerRicardo Jesus
SteadicamSamuel Tavares
CommissionerOrelha Negra
LabelMeifumado
ProducerUrshi Cardoso
ProducerRichard F. Coelho, Urshi Cardoso, Patricia Tavares
Other creditsElectrician Assistant: David Silva Production Assistants: Joana Tomás, João Dias Set Photography: Beatriz Pereira Dancers: Teresa Coelho, Diana Pascoal, Aires D’alva, João Cabaça, Melissa Sousa, Danilson Miranda, Sara Casal

David Knight - 20th Sept 2017

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