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Orelha Negra 'Ready' by Richard F. Coelho

David Knight - 20th Sept 2017

Portuguese director Richard F. Coelho tackles the big issues through the medium of dance in his absorbing video for Orelha Negra's Ready.

It's an instrumental track that develops into an epic of distinct movements, which is reflected in the progression of the performances in the video: a dancer, expresses the misery of addiction and pain of recovery through contemporary dance; she's followed by a 'punk' ballerina, who is herself replaced by facepainted street dancers.

It's impressively achieved by Coehlo and DoP Leandro Ferrão, making the most of a small budget with excellent use of the talent at their disposal and the crumbling, derelict building in Lisbon where it was shot.

RICHARD F COELHO:

"Through the dancer, I explore past traumas, lost dreams, addiction and depression as a catalyst of change, purging the bad and viewing a positive ray of light in the horizonte. 'How did I get here? What happened along the way? How to get out?' she asks herself while at her lowest, during a glitchy high. Revisiting her past, it’s that ephemeral split second decision that allows some to change their negative life into something better. Will she make it?"

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  • Choreography

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Credits

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Production/Creative

Director
Richard F. Coelho
Producer
Producer
Producer
Executive Producer
Production Manager

Camera

Director of Photography
Focus Puller
2nd AC
Steadicam

Lighting/Grip

Gaffer

Art

Art Director

Wardrobe

Hair & Make-up
Hair & Make-up
Wardrobe

Editorial

Editor

Grading

Colourist
Grading company

VFX

Post production company
Post Producer

Commission

Commissioner
Label

David Knight - 20th Sept 2017

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