David Knight - 18th Sept 2017

Oscar Hudson's first full-length video for Radiohead arrives hot on the heels of his video for Young Martha, and it's another superb setpiece, that considering the name of the song, was just asking to be made.

Thom Yorke embarks on one of the most surreal lift rides ever, and in the process taps into our anxiety about and the alienating effects of high-rise living. As with Hudson's previous work, like Bonobo's No Reason and aforementioned Young Martha video, this is very largely executed in-camera.

All the scenes beyond the doors of the elevator are there, for real – only the lift display and buttons were added in post - an ingenious piece of design and organisation, and exemplary work by production designer Luke Moran-Morris, art director Mia James and their team. A very satisfying experience.

PRO Credits


DirectorOscar Hudson
ProducerMatt Posner
Executive ProducerRik Green
Production ManagerHeba Elgamal
Production AssistantRebecca Green
1st ADTy Hack
Director of PhotographyRuben Woodin-Dechamps
Focus PullerSpike Morris
DITEwan Macfarlan
Key GripBen Freeman
WardrobeCelestine Healy
Make-upOli Flowers
HairJosh Goodwin
GafferSeth Crosby
Production designerLuke Moran-Morris
Art DirectorMia James
EditorOscar Hudson
ColouristKai Van Beers
Other credits2nd Assistant Director: Maddy Wilson 3rd Assistant Director: Sam Greaves Runners: Elisha Voller, Pier Nobleberry, Ashleigh Lim Wardrobe Assistant: Molly Green Make-up Assistant: Ellen Rutherford Hairdresser Assistant: James Kendall Electrician: Jack Knott, Dom Lake Desk Op: James Shurlock Set Decorator: Laura Astruc Buyer: Georgina Norris Standby Construction: Dexter Turner-Ramsey Art Dept Assistant: Tom Dawe-O’Driscoll, Rose Fox Lewis, John McIntosh, Kaitlin Hazel, Kate, John McIntosh, Johannes Charman Construction Manager: Richard Morrell Construction: Henry Hatton-Brown, Nathan Eviden, Josh Antrobus, Bill Burton Dog Handler: Benjy Alfreds Post Producer: Sophie Hogg @ MPC Flam Artist: Jonathan Box @ MPC Cast: Nelson Tavares, Stephen Burgess, Enrico Ronchetto, Neerav Dahya, Jerome Blake, Robert Benjamin, Jean Paul, Robert Hasznosi, Aaron Hotfelder, Rennie Pilgrem, Raymond Andrew, Lorraine Malby, William Forbes-Hamlton, Sheila Vivian, Tunde Hall, Joe Miller, Ida Gutowska, Catarina Moreno, Szilvia Maria Lener, Pia Laborde-Noguez, Eddie Goatman, Samuel Fasano, Freddie Mason, Sasha Plaige, George Ramsay, Lottie the Dog, India Blake Green.

David Knight - 18th Sept 2017

Related Content


The Questionnaire: Oscar Hudson

Oscar Hudson started out making skateboarding videos for his friends, before setting off to uni, and since he graduated he's continued to hone his skills as a filmmaker through a diverse …

Promo News - 1st Dec 2015


Bonobo 'No Reason' by Oscar Hudson

Watch in amazement as Oscar Hudson messes with your perceptions in this single-take journey for Bonobo's No Reason - Hudson's first video since joining Pulse Films.

Luke Bather - 19th Jan 2017


Young Fathers 'Holy Ghost' by Oscar Hudson

Oscar Hudson returns with his first music video since winning Best Director at the UK Music Video Awards last year, and delivers another gem of in-camera visual effects ingenuity for Young Fathers, …

David Knight - 26th June 2018

Latest News