Luke Bather - 31st July 2017

Selena Gomez's new song is called FetishIt features Gucci Mane, both of whom appeared in the film Spring Breakers. Needless to say, this thing gets pretty intense. 

Gomez walks through a Gregory Crewdson-esque scene of surreal suburbia gets home in ruins, trashes the place and begins a raunchy sexual awakening right there in her kitchen. Rather than going down a typical BDSM aesthetic route you might think of when considering a song called Fetish, Petra Collins delivers a much more grounded, domestic and hard-to-pin down take on the concept.

The video is a great balance of artful set pieces and sexual discovery without ever being particularly explicit – although the implications are pretty heavy.

Dazed: Selina Gomez and Petra Collins on the Fetish video

Vogue: Here’s How Selena Gomez Stripped Down for Her “Fetish” Music Video

Credits

DirectorPetra Collins
StylistStella Greenspan

Luke Bather - 31st July 2017

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