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Alice Jemima 'Take Me Back' by James Heaphy

Luke Bather - 31st July 2017

An inspiring journey through the memories that give us confidence and carry us through the mundane. James Heaphy's dreamy clip for Alice Jemima is a wonderful study in mood and memory.

Shot in multiple aspect ratios and featuring a hazy mix of good times, beauty, and boredom, Heaphy manages to take us on a stream-of-conscious journey across moods and moments worth savouring. Storing these vignettes away for the times when it feels like there's nothing exciting happening is what keeps us going 'til the next adventure - a feeling Heaphy manages to capture expertly.

The video was shot on Alexa with some vintage 70’s lenses - 4:3 for the flashbacks, and 16:9 anamorphic for the current day footage. It was graded by Nick Dalby at UNIT post - who says the different timelines posed a challenge to be relished in the grade. 

“It was great working with James on this," says Dalby. "His style and vision allowed us to create this beautiful promo for Alice Jemima. We wanted to be able to differentiate between the present and the past [so] we chose a stronger, grainier film look for the flashbacks, and a cleaner, crisper colour grade for the present shots. Also adding extra style by changing the aspect ratio between these two sections resulting in this unique look."

Luke Bather - 31st July 2017

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Credits

Production/Creative

Director
James Heaphy
Producer
Avy Andrews
1st AD
Avy Andrews

Camera

Director of Photography
Jack Layfield
Focus Puller
Milo Makromalis

Editorial

Editor
James Heaphy

Grading

Colourist
Nick Dalby
Grading company
UNIT

VFX

Post Producer
Ian Luxford

Commission

Commissioner
Nick Adler
Label
Sunday Best

Other credits

Cast

Chris Bennet-Grant, Alex Westergard, Xena The Dog

Luke Bather - 31st July 2017

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