For their first original song in five years, Alon Isociano's video for Pentatonix's Happy Now captures bandmembers Scott, Mitch, Kirstin, Kevin and Matt in striking noir-inspired black & white …
Superfruit 'Imaginary Parties' by Alon Isocianu
Alon Isocianu and Superfruit (that's Scott & Mitch, two of the founding members of Pentatonix) have created an enjoyably arch confection for Imaginary Parties.
With a series of riotously colourful outfits and art direction - all carefully coordinated – and a supporting cast of mannequin-like dancers, we're in a slightly tongue-in-cheek version of classic pop video territory.
It's those deadpan expressions, with the occasional raised eyebrow, that makes you smile. They were probably cracking up with each costume change.
|Executive Producer||Ross Girard|
|Director of Photography||Jon Chema|
|Art Director||Spencer Graves|
|Post production company||Reactiv|
|Post Producer||Anna Junger|
|Director's Representation||Kelly Sarno / Agency Arts|
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