David Knight - 7th July 2017

Alon Isocianu and Superfruit (that's Scott & Mitch, two of the founding members of Pentatonix) have created an enjoyably arch confection for Imaginary Parties. 

With a series of riotously colourful outfits and art direction - all carefully coordinated – and a supporting cast of mannequin-like dancers, we're in a slightly tongue-in-cheek version of classic pop video territory.

It's those deadpan expressions, with the occasional raised eyebrow, that makes you smile. They were probably cracking up with each costume change.


DirectorAlon Isocianu
ProducerJeff Kopchia
Production CompanyJoinery
Executive ProducerRoss Girard
Director of PhotographyJon Chema
Art DirectorSpencer Graves
Post production companyReactiv
Post ProducerAnna Junger
Director's RepresentationKelly Sarno / Agency Arts
CommissionerCamille Yorrick
LabelRCA Records

David Knight - 7th July 2017

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