Luke Bather - 5th July 2017

Words honestly fail to capture the scope of strangeness taking place in James Larese's almost indefinable six minute clip for Action Bronson.

It's a Behind The Scenes featurette, but it's also the music video, but also the music video concept changes half way through. Or does it? Was this whole thing planned like this from the start? How do you even pitch this? Is this a masterpiece? What is Jeff Garlin doing there? How high was Action Bronson (or how much higher than usual)? How do you convince all those gorgeous old men to dance? Who's idea was it to get Amazon Ashley involved?

In short, the video raises new and troubling questions. Answers on a postcard - whatever that is.


DirectorJames Larese

Luke Bather - 5th July 2017

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