Welcome to the new version of Promonews. Your feedback will help us to improve it.

David Knight - 16th June 2017

After the emotional and erotically-charged video for Like A Woman, directing duo JACK have created another audacious and controversial piece in their second collaboration with Kacy Hill.

For Hard To Love, the singer submits herself to a 'graphic performance' by artist Christophe Brunnquell, who proceeds to write the song's lyrics on Hill's body - beginning with the word Trust on both her eyelids.

What is striking is the full commitment to the idea, which in effect puts Hill in her interlocutor's control - nearly naked, strapped and suspended as he uses her as a canvas, with no half-measures. All this is captured with characteristic intimacy by Steve Annis's camerawork.

But curiously it appears to be the second big pop video in recent weeks that is contestably influenced by the work of British arthouse director Peter Greenaway. Just don't call it a lyric video.

Credits

DirectorJ.A.C.K.
Production CompanyCaviar
ProducerAdam Farley
Executive ProducerKatie Dolan
Production ManagerLana Salfiti
Director of PhotographySteve Annis
Set designMikey Hollywood
Focus PullerEira Wyn Jones
Other credits1st AD: Jérôme Franc Stylist: Lauren Matos Bondage Artist: Sophia Mindus Make up: Rebecca Wordingham Hair: Federico Ghezzi Grade Artist: Duncan Russell @freefolk 2D Artists: Johann Roche Editor: Tianes Montasser Post : Firm Paris Label: Def Jam Recordings EVP Media: Gabe Tesoriero Management: Derek Dolin @ Three Six Zero Special Thanks To: Kim Dellara, Derek Dolin, Coralie Duarte, Benedict Turnbull,Isabelle Metayer, Léo Copet Graphic Performance: Christophe Brunnquell

David Knight - 16th June 2017

Related Content

video

Club Cheval 'Discipline' by J.A.C.K.

The video for Club Cheval's Discipline by Camille Hirigoyen and Julien Choquart – aka J.A.C.K. – brings us an huge house party turned into a massive game of …

Cat Velez - 17th Sept 2015

video

MØ 'When I Was Young' by J.A.C.K.

J.A.C.K have made a very enigmatic video for MØ's When I Was Young. In so doing, the French directing duo have captured the Danish popster's distinctive charisma in a way not …

David Knight - 29th Nov 2017

video

Madonna 'Living For Love' by J.A.C.K.

Madonna's at it again: topless men, bodysuits, high-powered dance numbers – and that infamous glint in her eye like she's letting you in on a little secret...And for the video for …

Cat Velez - 11th Feb 2015

Latest News

news

Locky signs to Kode Media

Irish director Locky - aka Lochlainn McKenna - has joined the roster at Kode Media in London for representation for music videos.The director of music videos for Daithí, 1000 Beasts, …

Promo News - 2 days ago

news

Huse Monfaradi joins Kode Media

Huse Monfaradi has joined the directors' roster at Kode Media for representation on music videos and commercials in the UK.Having started his career at MTV in the mid 90’s working …

Promo News - 12 days ago

news

Harvey Pearson signs to My Accomplice

Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …

Promo News - 1 month ago

,