David Knight - 16th June 2017

After the emotional and erotically-charged video for Like A Woman, directing duo JACK have created another audacious and controversial piece in their second collaboration with Kacy Hill.

For Hard To Love, the singer submits herself to a 'graphic performance' by artist Christophe Brunnquell, who proceeds to write the song's lyrics on Hill's body - beginning with the word Trust on both her eyelids.

What is striking is the full commitment to the idea, which in effect puts Hill in her interlocutor's control - nearly naked, strapped and suspended as he uses her as a canvas, with no half-measures. All this is captured with characteristic intimacy by Steve Annis's camerawork.

But curiously it appears to be the second big pop video in recent weeks that is contestably influenced by the work of British arthouse director Peter Greenaway. Just don't call it a lyric video.

PRO Credits

Credits

DirectorJ.A.C.K.
ProducerAdam Farley
Executive ProducerKatie Dolan
Production ManagerLana Salfiti
Director of PhotographySteve Annis
Focus PullerEira Wyn Jones
Set designMikey Hollywood
Other credits1st AD: Jérôme Franc Stylist: Lauren Matos Bondage Artist: Sophia Mindus Make up: Rebecca Wordingham Hair: Federico Ghezzi Grade Artist: Duncan Russell @freefolk 2D Artists: Johann Roche Editor: Tianes Montasser Post : Firm Paris Label: Def Jam Recordings EVP Media: Gabe Tesoriero Management: Derek Dolin @ Three Six Zero Special Thanks To: Kim Dellara, Derek Dolin, Coralie Duarte, Benedict Turnbull,Isabelle Metayer, Léo Copet Graphic Performance: Christophe Brunnquell

David Knight - 16th June 2017

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