Dave '100M's' by Dir. Lx
Dave puts in the hours at a local shop in his video for 100M's, directed by Dir. Lx.
Following a kid on a paper round who has eyes on a fresh pair of trainers before he bumps into Dave, who appears to be on his way to work. The video shows the two getting on with some less-than-glamorous jobs with a brash coolness, knowing that it'll all be worth it in the end. Intercut with some great looking performance from Dave featuring some cool, simple icy-blue lighting setups.
|Executive Producer||Precious Mahaga|
|1st AD||Danny Groombridge|
|Director of Photography||Isaac Eastgate|
|Focus Puller||Richard Clitheroe|
|Commissioner||Nathan James Tettey|
|Other credits||Runner - Javah Pasqini|
Alexander Sakutu - aka Dir. Lx - has become one of the most prolific directors working in music videos in the past couple of years.
After working far too hard for very little reward in their convenience store video for 100ms, Dave and Dir. Lx collaborate once more. And this time, they're going global.
In his second video for Smokepurpp, director Lx immerses the rapper in a trippy, VFX-heavy world of glistening silver and high runway speeds.
Dir. Lx channels an ob-doc feel with his latest video for DC, utilizing a lo-fi, multi-format approach to bring out some authentic vignettes and performances from the rapper.
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