Arcade Fire 'Everything Now' by The Sacred Egg
The Sacred Egg's vision of the future is not all that cheery in Arcade Fire's new video for Everything Now.
With the remnants of satellites littering the barren desert landscape, children playing among the waste and the floating cacti, and an endless team of people in hazmat suits combing the earth for clues, it's a dystopia that feels a little too real in wake of recent American political missteps in the field of climate change. Tied together through the decaying infrastructure, the various dystopian vignettes cast a bleak, but beautifully shot, view of the future. Intercut with a stylish-as-ever performance from Arcade Fire who sit right in amongst the desert themselves (next to a brilliant, entirely useless billboard that intentionally blends into the backdrop and also serves as the artwork for the album).
The Sacred Egg:
"The song is both anthemic and melancholy. The challenge for us was to create something that captured both these moods. Ultimately we wanted to create a magical world but one which had an undercurrent to it. A parallel country that was both familiar and strange. One about corporations and infrastructure and family. We didn’t want to pass a judgment on it though. It’s for the viewer to make sense of any undertones. We simply tried to capture the mood of this alternate land."
|Director||The Sacred Egg|
|Executive Producer||Sue Yeon Ahn|
|UK Producer||Natalie Arnett|
|Art Director||Mike Berg|
|Wardrobe||Leanie Van Der Vyver|
|Director of Photography||Newton Thomas Sigel|
|Editing company||Big Buoy|
|Post production company||MPC|
|Post Producer||Ryan Hancocks|
|Production Company||The Director's Bureau|
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