Sugarcane Media have hit the ground running with the release of their first production for Indian rapper Badshah's Mercy.
 
Directed by Ben Peters, this music video for Sony India-signed Badshah has hit 18 million views since its release on the 1st of April and was the third most watched music video across the world within it first 24 hours. This energising video takes you from a scenic airfield, with Badshah and co-star and Bollywood sensation Lauren Gottlieb elevated from the wing of a Boeing 747, to the charismatic and impressive skyline of London, making it the first music video to be filmed on top of the O2 Arena.