David Knight - 13th Apr 2017

Sugarcane Media have hit the ground running with the release of their first production for Indian rapper Badshah's Mercy.
 
Directed by Ben Peters, this music video for Sony India-signed Badshah has hit 18 million views since its release on the 1st of April and was the third most watched music video across the world within it first 24 hours. This energising video takes you from a scenic airfield, with Badshah and co-star and Bollywood sensation Lauren Gottlieb elevated from the wing of a Boeing 747, to the charismatic and impressive skyline of London, making it the first music video to be filmed on top of the O2 Arena.

PRO Credits

Credits

DirectorBen Peters
ProducerLavinia Noel
Production CompanySugarcane Media
Executive ProducerIndiana Mookram
Executive ProducerLavinia Noel
1st ADYasmin Godo
Director of PhotographyJosh White
StylistJoanna Hir
Hair & Make-upIndiana Mookram
ChoreographerSherrie Silver
EditorLavinia Noel
EditorIsaac Tomiczek
ColouristArthur Graham-Maw
LabelSony Music India
Other credits2ND AD: ELIZABETH RUFAI 3RD AD: VIKESH DOP -JOSH WHITE 1ST AC -BRADLEY STEARN 2ND AC -MELANIE JANSEN STEADICAM -RUPERT PEDDLE DRONE OPERATOR – PHIL GAFFER -ADRIAN ATKINSON STYLIST -JOANNA HIR STYLIST ASSIST -GABRIEL LOVE ART ASSISTANT -EPHRAIM YEBOAH HEAD HAIR & MAKE UP -INDIANA MOOKRAM MAKE UP- ALESHA LEDEATTE - WILLIAMS / NAZ RIBAR DIRECTORS REPRESENTATION – SUGARCANE MEDIA EDITOR – LAVINIA NOEL / ISAAC TOMIZCEK GRADE – ARTHUR GRAHAM- MAW DIT -FATIMA OUKLILANE CHOREOGRAPHER-SHERRIE SILVER RUNNER- JOSHUA MAYERS RUNNER -JATS RUNNER -KERYN MAE RUNNER -ALEXNDRA WILLIS RUNNER – ADAM NASIHI RUNNER -MALAK BOUCHAB

David Knight - 13th Apr 2017

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