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Atriums 'Charcoal' by James Lawes

Atriums 'Charcoal' by James Lawes

Luke Bather - 30th Jan 2017

James Lawes' promo for Atriums is a beautiful piece of narrative film that blurs the lines of what makes a traditional music promo.

The clip follows Aaron, a 17-year-old on the cusp of adulthood as he discovers himself and the world around him. Tender moments of intimacy are coupled here with much more traditionally 'macho' scenes to create a film that explores the nature of masculinity in with an intelligent, yet still youthfully wild outlook.

The video also uses great sound design to mix plenty of diegetic sound in with the track without either one feeling like it's obstructing the other.

 

JAMES LAWES:

"I set out to create a piece about transition and acceptance. The promo focuses on Aaron, a 17-year-old boy in that awkward stage in his life where he’s not quite a man yet, but also no longer a boy. He’s searching and challenging his circumstances and surroundings, trying to discover who he is and who he wants to be.  

"The approach I took was to move away from the traditional format of a standard music promo and instead, use the song as a backdrop to an emotive drama of sorts. I liked the idea of the song always be predominantly audible, but also introducing local sounds from our story's environments to merge the two worlds together. I hope that the result is a fresh and interesting take on creating a music promo."

Watch 'Atriums 'Charcoal' by James Lawes ' here

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Luke Bather - 30th Jan 2017

Tags

  • Director's notes
  • Drama
  • Narrative

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Credits

Production/Creative

Director
James Lawes
Producer
Tim Marshall
Producer
Jessica Turner
Production Company
Bare Films

Camera

Director of Photography
Malte Rosenfeld 
2nd AC
Nacho Munoz De Leon
2nd AC
Katia Shipulina

Lighting/Grip

Gaffer
Cullum Ross

Wardrobe

Make-up
Aj Juttla

Choreography

Choreographer
Jamie Neale

Editorial

Editor
Alex Williams

Grading

Colourist
Ben Rogers

Agent

Director's Representation
Bare Films

Luke Bather - 30th Jan 2017

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