Luke Bather - 25th Jan 2017

Shynola deliver an incredible holographic visual for Hot Chip's Joe Goddard.

Speaking to NME, Goddard said that “fear and distrust of outsiders, which are rife in modern Britain, can be lessened through the development of a sense of community, which music really helps to create” and the video for Music Is The Answer attempts to echo these principles, via the medium of space. Echoing Carl Sagan-esque ideas about broadcasting positive messages into the universe via the Voyager record, and more recent, earthbound hologram technologies.

The end result is a hauntingly beautiful visual that looks simultaneously brand new, and as if it's been floating in space for thousands of years.


 

SHYNOLA:

“The message of this track really resonated with us coming off the back of what for most people was a dispiriting year. 

“We’d recently been reading about the AWOL Hitomi satellite, and also the incredible Pinchas Gutter hologram and that lead to imagine a story about a satellite lost in the vastness of space, broadcasting a recorded message of hope.”

PRO Credits

Credits

DirectorShynola
ProducerJacob Swan-Hyam
Executive ProducerKatie Dolan
WardrobeKate Tabor
Make-upCharlotte Kraftman
Director's RepresentationMartin Roker
LabelDomino Records
Director of PhotographyDan Lowe
Camera AssistantJamie Durrand
Production AssistantStephanie Werrell-Smyth
Other credits

Luke Bather - 25th Jan 2017

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