David Knight - 28th Oct 2016

Lacey Duke puts a bright 'n breezy spin on some of hip hop's abiding staples. There's partying, women dancing, and cash money flying about. But this is also the world of Big Baby D.R.A.M., a perma-grinning rapper in a pink tracksuit, featuring fluttering accent animations and little girls selling homemade lemonade. 

Most importantly we have D.R.A.M. cycling around the sunny neighbourhood shooting tie-dye coloured dollar bills from a 'cash machine' gun. And he just won't stop bloody grinning.

PRO Credits


DirectorLacey Duke
ProducerDylan Harrington
Production CompanyKode Media
Executive ProducerThomas Byrd
Production ManagerChris Hoehner
Director of PhotographyAlex Allgood
Focus PullerDaniel Guadalupe
2nd ACAustin English
GafferJosh Cubas
WardrobeKai-lee Parker
EditorNathan R. Smith
CommissionerJoseph Boyd

David Knight - 28th Oct 2016

Related Content


Lacey Duke signs with Kode Media

Award-winning, Toronto-born director Lacey Duke, whose work includes the recent video for Big Baby D.R.A.M.'s Cash Machine (above) has signed to Kode Media.Based in the US since 2013, Duke …

David Knight - 30th Jan 2017


Janelle Monáe 'I Like That' by Lacey Duke

Janelle Monáe's latest video scales back on the pussy-powered visual humour of the last one for Pynk. Instead, Lacey Duke's video for I Like That relies upon some classic, seriously well art …

Promo News - 26th Apr 2018

Latest News