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Cat Velez - 31st Aug 2016

Mike Baldwin's video for Jahmene's Is This The Time? delivers on a concept with universal appeal. It sees two strangers fall for each other in one glance, which sets off a sequence of imaginary meetings between the pair. Forests, train stations and a white abstracted space are all places they visit in the span of a few seconds...

"The narrative is deliberately broken and fragmented," says Baldwin. "But essentially it's a series of abstract visuals about the 'what if' moment of seeing someone you are instantly attracted to, and the random subconscious thoughts that fire rapidly through your mind in those fleeting seconds.”


DirectorMike Baldwin
Production CompanyMealing Media Ltd
ProducerBen Mealing
Assistant ProducerGio Forino
1st ADAndrew Vanneck
Director of PhotographyCarl Burke
1st ACArran Green
2nd ACJames Wicks
GafferLee Parfitt
Make-upSadie Hewlett
StylistJoseph Crone
PlaybackTino Hapaguti
EditorMike Baldwin
ColouristJack Newman
CommissionerChloe Page at Lock It In

Cat Velez - 31st Aug 2016

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