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Luke Bather - 11th Aug 2016

Paul Gore proves nothing can hold Katy Perry back in this gorgeous, simple visual metaphor.

Dragging a parachute through epic cinematic landscapes, Perry proves that she can turn the negative aspects of her life into positives by utilising them to soar above the earth. It's a simple narrative but the colours and locations used make for a beautiful visual, it's certainly slick and polished still, but in more of a raw and cinematic way. It's certainly a left turn from Perry's previous high-gloss, cartoonish pop aesthetic complete with a cavalcade of dancers. Having her completely solo in this clip proves to be a powerful and effective visual choice.

Credits

DirectorPaul Gore
ProducerDanny Lockwood
ProducerMatthew Ayriss

Luke Bather - 11th Aug 2016

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