Jennifer Lopez 'Aint Your Mama' by Cameron Duddy
Jennifer Lopez sticks it to The Man - and in passing, the patriarchy - in her uproarious 50's throwback video for Ain't Your Mama, directed by Cameron Duddy.
Employing second-wave feminist movement character tropes, the singer plays the newsanchor, the housewife, the secretary and an industrial line worker - each of them fierce, each of them Mad as Hell.
It all starts when newsanchor J-Lo - underappreciated and taken for granted by her partner - has had enough. On the air, she galvanises the masses with her slogan 'I ain't your mama' and inspiring all the housewives and working women to rise up, give 'em hell, organise through social media - and dance.
The result is pretty much everything her legion of fans could want from J-Lo production: a stomping beat, plenty of Mad Men and Working Girl costumes, and boots so high they lock into her belt!
PRO Credits
Credits
| Director | Cameron Duddy |
| Producer | Jeremy Sullivan |
| Executive Producer | Missy Galanida |
| Executive Producer | Isaac Rice |
| Production Company | Hound Content |
| Production Manager | Michael Lawrence |
| 1st AD | George Nessis |
| Director of Photography | Shawn Kim |
| Focus Puller | Chris Slany |
| 2nd AC | Matt Sumney |
| Gaffer | David Blue Thompson |
| Art Director | Alex Delgado |
| Wardrobe | Rob Zangaradi |
| Hair | Chris Appleton |
| Make-up | Mary Phillips |
| Director's Representation | Marisa Garner @ Marisa Garner Associates |
| Commissioner | Sam Lecca |
| Label | Epic Records |
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