Cat Velez - 26th May 2016

Jennifer Lopez sticks it to The Man - and in passing, the patriarchy - in her uproarious 50's throwback video for Ain't Your Mama, directed by Cameron Duddy.

Employing second-wave feminist movement character tropes, the singer plays the newsanchor, the housewife, the secretary and an industrial line worker -  each of them fierce, each of them Mad as Hell.

It all starts when newsanchor J-Lo - underappreciated and taken for granted by her partner - has had enough. On the air, she galvanises the masses with her slogan 'I ain't your mama' and inspiring all the housewives and working women to rise up,  give 'em hell, organise through social media - and dance.

The result is pretty much everything her legion of fans could want from J-Lo production: a stomping beat, plenty of Mad Men and Working Girl costumes, and boots so high they lock into her belt!

Credits

DirectorCameron Duddy
ProducerJeremy Sullivan
Production CompanyHound Content
Executive ProducerMissy Galanida
Production ManagerMichael Lawrence
1st ADGeorge Nessis
Director of PhotographyShawn Kim
Focus PullerChris Slany
2nd ACMatt Sumney
GafferDavid Blue Thompson
Art DirectorAlex Delgado
WardrobeRob Zangaradi
HairChris Appleton
Make-upMary Phillips
Director's RepresentationMarisa Garner @ Marisa Garner Associates
CommissionerSam Lecca
LabelEpic Records
Executive ProducerIsaac Rice

Cat Velez - 26th May 2016

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