Jennifer Lopez 'Aint Your Mama' by Cameron Duddy
Cat Velez - 26th May 2016
Jennifer Lopez sticks it to The Man - and in passing, the patriarchy - in her uproarious 50's throwback video for Ain't Your Mama, directed by Cameron Duddy.
Employing second-wave feminist movement character tropes, the singer plays the newsanchor, the housewife, the secretary and an industrial line worker -  each of them fierce, each of them Mad as Hell.
It all starts when newsanchor J-Lo - underappreciated and taken for granted by her partner - has had enough. On the air, she galvanises the masses with her slogan 'I ain't your mama' and inspiring all the housewives and working women to rise up,  give 'em hell, organise through social media - and dance.
The result is pretty much everything her legion of fans could want from J-Lo production: a stomping beat, plenty of Mad Men and Working Girl costumes, and boots so high they lock into her belt!
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Credits
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Production/Creative
- Director
- Cameron Duddy
- Producer
- Production Company
- Executive Producer
- Executive Producer
- Production Manager
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
Lighting/Grip
- Gaffer
Art
- Art Director
Wardrobe
- Hair
- Make-up
- Wardrobe
Agent
- Director's Representation
- MA
Commission
- Commissioner
- Label
Cat Velez - 26th May 2016