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Glass Animals (ft Tei Chi) 'Holiest' by Christopher Watson-Wood

David Knight - 13th Apr 2016

Christopher Watson-Wood - nominated for Best VFX at the UKMVAs last year for his work on Darwin Deez's Kill Your Attitude – has now done a remarkable job remodelling still photos into an entirely 3D world in this promo for the10th anniversary In The Woods Festival - featuring a soundtrack by Glass Animals.  

This involved meticulously modelling the still photos in CG and projection mapping and digitally painting the images, ultimately allowing the camera (and, therefore the viewer) to float over the scenes that are seemingly frozen in time. Then the immersion goes a stage further, as Glass Animals' Holiest kicks in, and the inner souls of revellers are revealed...

Mad Ruffian have also created an illuminating Behind The FX film that shows how they used Houdini to model the scenes from the photos - and then hand-sculpted lots of new elements in CGI to create the 3D effect. Quite ingenious. 

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  • Festivals
  • Promos
  • VFX

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David Knight - 13th Apr 2016

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