David Knight - 13th Apr 2016

Christopher Watson-Wood - nominated for Best VFX at the UKMVAs last year for his work on Darwin Deez's Kill Your Attitude – has now done a remarkable job remodelling still photos into an entirely 3D world in this promo for the10th anniversary In The Woods Festival - featuring a soundtrack by Glass Animals.  

This involved meticulously modelling the still photos in CG and projection mapping and digitally painting the images, ultimately allowing the camera (and, therefore the viewer) to float over the scenes that are seemingly frozen in time. Then the immersion goes a stage further, as Glass Animals' Holiest kicks in, and the inner souls of revellers are revealed...

Mad Ruffian have also created an illuminating Behind The FX film that shows how they used Houdini to model the scenes from the photos - and then hand-sculpted lots of new elements in CGI to create the 3D effect. Quite ingenious. 

Credits

ColouristChristopher Watson-Wood
DirectorChristopher Watson-Wood
Production CompanyMad Ruffian
Director of PhotographyTony Jupp, Christopher Watson-wood
EditorChristopher Watson-Wood
Editing companyRuffian Post
ProducerAmanda Jones
Grading companyRuffian Post
Post production companyRuffian Post
Post ProducerAmanda Jones
CommissionerTim Adam-smith, Will Brown
LabelIn The Woods Festival
Other creditsPhotography: Tony Jupp, Christopher Watson-Wood Compositor: Harry Davidson CG Houdini Artist: Toby Williams-Ellis Senior CG Houdini Generalist: Matt Evans Senior CG Houdini Generalist: Stephen Elphick Clean Up And Matte Painting: Toby Williams-Ellis, Harry Davidson Audio Post Production: Sam Cramer, Katie Earl

David Knight - 13th Apr 2016

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