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Elliott Power 'Once Smitten' by Alex Hulsey

Cat Velez - 3rd Feb 2016

Elliott Power has released some visually striking, monochromatic visuals for new single Once Smitten directed by Alex Hulsey. 

The video zeroes in on Hulsey's experimentation with ferrofluids, resulting in transfixing sequences of the shiny fluid playing off of the human body. The black, tarlike liquid takes a life of its own, forming into complex scales that slither their way across the otherwise slick smooth human forms.

Hulsey also achieved his goal of creating something “abstract with dark visuals to match the [song's] production” without the use of CGI. It's all done through in-camera effects, courtesy of excellent work by DoP David Procter. 

 

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Cat Velez - 3rd Feb 2016

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Credits

Production/Creative

Director
Alex Hulsey
Producer
Peter Arboine
Production Company
Executive Producer
Daniel Wolfe
Executive Producer
Denna Cartamkhoob

Camera

Director of Photography
David Procter
1st AC
Derrick Peters
2nd AC
Dan West

Lighting/Grip

Gaffer
Seth Crosby
Grip
Tom Pittman

Art

Production designer
Rob South

Wardrobe

Make-up
Alex James Fairbairn

Editorial

Editor
Dominic Leung
Editing company

Grading

Colourist
Simon Bourne

Commission

Commissioner
Deepa Keshvala

Cat Velez - 3rd Feb 2016

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