David Knight - 19th Jan 2016

If you thought synchronised swimming was a team activity... well, it's hardly surprising, the clue is in the name, isn't it? But as it turns out, according to this video for The Magic Gang's Feeling Better, not necessarily. 

Directed by Jennifer Sheridan and Matthew Markham – who go by the appropriate name of Afloat – a young swimmer surprises her fellow pool users by breaking into some scintillating synchro moves. She's played by 18 year old British solo synchronized swimmer Genevieve Randall, in this entertaining and stylishly-shot video. 

Sheridan and Markham have won awards for their short films, including the Virgin Media Shorts Grand Prize in 2012 for Rocket, and Best London Filmmakers 2014 at the WISFF for Catch. This is also impressive - graced by some lovely saturated colour photography by Richard Jones.

Credits

DirectorAfloat
ProducerPatch Ward
Production CompanyRome Films
Director of PhotographyRichard Jones
Focus PullerJonny Lewis
LabelP & C Telharmonium Records

David Knight - 19th Jan 2016

Related Content

video

Alice Jemima 'Electric' by Afloat

Girl bikers rumble through London, while singer-songwriter Alice Jemima leads her band playing Electric on the roof of a multistorey car park, in the video directed by Jennifer …

David Knight - 7th Dec 2016

video

Alice Jemima 'No Diggity' by Afloat

Directing duo Afloat's second video for Alice Jemima features freestyle roller-skating duo High Rollaz, gliding through London city streets to Jemima's silky-smooth version of …

Cat Velez - 28th Feb 2017

news

Afloat sign to Missing Link FIlms

Directing duo Afloat - that's Jennifer Sheridan and Matthew Markham – have signed to Missing Link Films, the production company launched in London earlier this year. 

David Knight - 31st Aug 2016

video

Sivan Talmor 'Sad Heart' by Karni & Saul

UKMVA-winning animator-directing partners Karni & Saul have returned to music videos with this delightful visual for Israeli singer-songwriter Sivan Talmor.

David Knight - -629639 seconds ago

Latest News

news

Ben Corfield appointed Editor at Stitch

After a year as an editor at Homespun, Stitch's music video and content division, Ben Corfield has now been promoted to fully fledged commercials editor on the Stitch roster from the start of …

Promo News - 6 days ago

news

Locky signs to Kode Media

Irish director Locky - aka Lochlainn McKenna - has joined the roster at Kode Media in London for representation for music videos.

Promo News - 1 month ago

news

Huse Monfaradi joins Kode Media

Huse Monfaradi has joined the directors' roster at Kode Media for representation on music videos and commercials in the UK.

Promo News - 2 months ago

,