DJ Fresh & High Contrast ft. Dizzee Rascal 'How Love Begins' by Scott Cudmore
Cat Velez - 5th Jan 2016
DJ Fresh and High Contrast have paired with director Scott Cudmore - taking a turn at solo directing after his run of fine videos with Michael Leblanc – for How Love Begins featuring Dizzee Rascal. It's a line-blurring pastiche of 80s sexy fitness videos and crime movies.
The fun-loving piece sees Spandex-wearing dancers, the ones we've seen once or twice before, finally break the confines of their aerobics video and old-shaped TV, happily invading scenes straight out of a cop drama, thrusting away in the police station, court and jailhouse, to the confusion of the actors.
Back on the old TV, Dizzee also makes a typically charismatic cameo as a mouthy newsreader. And you may still may be inspired to jog off all those Christmas pies.
SCOTT CUDMORE:
“I’d never quite done a video like this before…more high energy, definitely poppier than my work usually is. It was a really ambitious shoot - lots of cast, lots of sets, lots of choreography, a lot of transitions and different moments to make work together. We did it all in one day, which was a little bit insane, but the crew and everybody on this project were amazing and it’s to their credit that we pulled it off. It was also a lot of fun.”
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Credits
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Production/Creative
- Director
- Scott Cudmore
- Producer
- Production Company
- Executive Producer
- Production Manager
- 1st AD
Camera
- Director of Photography
- 1st AC
- 2nd AC
- Steadicam
Lighting/Grip
- Gaffer
- Key Grip
Art
- Production designer
Wardrobe
- Stylist
- Hair & Make-up
Choreography
- Choreography
Casting
- Casting
Editorial
- Editor
Grading
- Colourist
VFX
- VFX
Agent
- Director's Representation
Commission
- Commissioner
- Label
Misc
- BB Electric
- BB Grip
Cat Velez - 5th Jan 2016