DJ Fresh & High Contrast ft. Dizzee Rascal 'How Love Begins' by Scott Cudmore
DJ Fresh and High Contrast have paired with director Scott Cudmore - taking a turn at solo directing after his run of fine videos with Michael Leblanc – for How Love Begins featuring Dizzee Rascal. It's a line-blurring pastiche of 80s sexy fitness videos and crime movies.
The fun-loving piece sees Spandex-wearing dancers, the ones we've seen once or twice before, finally break the confines of their aerobics video and old-shaped TV, happily invading scenes straight out of a cop drama, thrusting away in the police station, court and jailhouse, to the confusion of the actors.
Back on the old TV, Dizzee also makes a typically charismatic cameo as a mouthy newsreader. And you may still may be inspired to jog off all those Christmas pies.
SCOTT CUDMORE:
“I’d never quite done a video like this before…more high energy, definitely poppier than my work usually is. It was a really ambitious shoot - lots of cast, lots of sets, lots of choreography, a lot of transitions and different moments to make work together. We did it all in one day, which was a little bit insane, but the crew and everybody on this project were amazing and it’s to their credit that we pulled it off. It was also a lot of fun.”
Credits
Director | Scott Cudmore |
Director of Photography | Christopher Lew |
Production Company | Revolver Films |
Choreography | Addy Chan |
Executive Producer | Richard Cureton |
Producer | Rory Halsall |
1st AD | Jason Bourke |
Commissioner | Caroline Clayton |
Label | Ministry of Sound |
Production Manager | Marielle La Rue |
Production designer | Jessica Jerome |
Colourist | Clinton Homuth |
VFX | Jake Owens |
Editor | Scott Cudmore |
Steadicam | Alan Kelly |
1st AC | Michael Narimella |
2nd AC | Anita Toth |
Hair & Make-up | Cait Mizzi |
Stylist | Muska Zurmati |
Casting | Ashley Hallihan |
Gaffer | Anya Shore |
BB Electric | Danny Luizinho |
Key Grip | Tony Ranieri |
BB Grip | Rohan Painter |
Director's Representation | Lock It In |
Other credits | 3rd Electric: Simona Analte |
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