Now this is what we like to see. Scott Cudmore creates an intense, joyous, and eccentric video for Leslie Feist that feels like a return to the form of the singer's videos of a decade or so ago. …
DJ Fresh & High Contrast ft. Dizzee Rascal 'How Love Begins' by Scott Cudmore
DJ Fresh and High Contrast have paired with director Scott Cudmore - taking a turn at solo directing after his run of fine videos with Michael Leblanc – for How Love Begins featuring Dizzee Rascal. It's a line-blurring pastiche of 80s sexy fitness videos and crime movies.
The fun-loving piece sees Spandex-wearing dancers, the ones we've seen once or twice before, finally break the confines of their aerobics video and old-shaped TV, happily invading scenes straight out of a cop drama, thrusting away in the police station, court and jailhouse, to the confusion of the actors.
Back on the old TV, Dizzee also makes a typically charismatic cameo as a mouthy newsreader. And you may still may be inspired to jog off all those Christmas pies.
“I’d never quite done a video like this before…more high energy, definitely poppier than my work usually is. It was a really ambitious shoot - lots of cast, lots of sets, lots of choreography, a lot of transitions and different moments to make work together. We did it all in one day, which was a little bit insane, but the crew and everybody on this project were amazing and it’s to their credit that we pulled it off. It was also a lot of fun.”
|Director of Photography||Christopher Lew|
|Production Company||Revolver Films|
|Executive Producer||Richard Cureton|
|1st AD||Jason Bourke|
|Label||Ministry of Sound|
|Production Manager||Marielle La Rue|
|Production designer||Jessica Jerome|
|1st AC||Michael Narimella|
|2nd AC||Anita Toth|
|Hair & Make-up||Cait Mizzi|
|BB Electric||Danny Luizinho|
|Key Grip||Tony Ranieri|
|BB Grip||Rohan Painter|
|Director's Representation||Lock It In|
|Other credits||3rd Electric: Simona Analte|
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