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De Jeugd Van Tegenwoordig 'Zakmuitdeheup / BPM69 / Lente In Bed' by Lernert & Sander

De Jeugd Van Tegenwoordig 'Zakmuitdeheup / BPM69 / Lente In Bed' by Lernert & Sander

Cat Velez - 12th Nov 2015

Well here's a clever one! Graphic designers Lernert & Sander have created this masterfully executed 3-in-1 music video for Dutch group De Jeugd Van Tegenwoordig.

Championing a fresh, minimal aesthetic, the project is made up of one single video paired with three tracks, Zakmuitdeheup, BPM69, and Lente In Bed. It sees the group multiplied into three rows, with wearing white, grey and black clothes, to match the three tracks which are playable underneath the video.

There's something quite magical about the video, as each row of musicians coming alive when its respective track is played. 

Watch 'De Jeugd Van Tegenwoordig 'Zakmuitdeheup / BPM69 / Lente In Bed' by Lernert & Sander' here

Cat Velez - 12th Nov 2015

Tags

  • Interactive
  • Minimal

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Credits

Production/Creative

Director
Lernert & Sander
Producer
Marie-Hélène Van Quickenborne
Production Company
ADULT
Executive Producer
Maarten Le Roy

Camera

Director of Photography
Piotr Kukla

Misc

Lighting
Gerard Stam
Art Direction
Egbert Steenwinkel
Choreography
Roché Apinsa
Post
Hectic Electric

Other credits

Milo Motion Control

Alex de Heus

Video Assistant

Kevin Coopey

Assistant

Caspar Braat

Interactive

Studio-aha.com

Cat Velez - 12th Nov 2015

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