Cat Velez - 12th Nov 2015

Well here's a clever one! Graphic designers Lernert & Sander have created this masterfully executed 3-in-1 music video for Dutch group De Jeugd Van Tegenwoordig.

Championing a fresh, minimal aesthetic, the project is made up of one single video paired with three tracks, Zakmuitdeheup, BPM69, and Lente In Bed. It sees the group multiplied into three rows, with wearing white, grey and black clothes, to match the three tracks which are playable underneath the video.

There's something quite magical about the video, as each row of musicians coming alive when its respective track is played. 

Watch 'De Jeugd Van Tegenwoordig 'Zakmuitdeheup / BPM69 / Lente In Bed' by Lernert & Sander' here

Credits

DirectorLernert & Sander
Director of PhotographyPiotr Kukla
Production CompanyADULT
Executive ProducerMaarten Le Roy
ProducerMarie-Hélène Van Quickenborne
LightingGerard Stam
Art DirectionEgbert Steenwinkel
StylistThomas Vermeer
StylistSaskia Van der klei
ChoreographyRoché Apinsa
Make-upLeon Hajenius
PostHectic Electric
Other creditsMilo Motion Control: Alex de Heus Video Assistant: Kevin Coopey Assistant: Caspar Braat Interactive: Studio-aha.com

Cat Velez - 12th Nov 2015

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