Following up the bizarre symbolism of Crookers' Able To Maximize was never going to be easy - but Dave and Max of Plastic Horse have managed it rather brilliantly for The 2 Bears' Money Man.
Love Ssega 'Pray For Love' by Plastic Horse & Geoffrey Taylor
Animation duo Plastic Horse and Geoffrey Taylor have directed these fun visuals for Love Ssega’s Pray For Love. The video provides a rhythmic patchwork as a backdrop for his performance, mirroring the diversity of his influences, which include New Wave, 80s hip-hop and NYC disco.
"Our main inspiration came from the layers and rhythms in the track and trying to capture that same movement and energy. We thought about how Ssega’s voice sat amongst the instrumentation and tried to mirror it visually by dropping him amongst animated patterns and shape sequences that were synced to the music.
"It always felt natural to be bold and playful with colour and hand drawn designs - and from meeting Ssega and getting to know a bit more about him and his influences it reinforced that. Was also felt is was important for there to be some continuity to the EP sleeve artwork that Tom Kingston & Rhonda Drakeford had designed."
|Production Company||Plastic Horse|
|Director of Photography||Nick Cooke|
Weird and surreal doesn't even begin to describe this animated video for Crookers' Able To Maximize, created by animation team Plastic Horse.
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