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Love Ssega 'Pray For Love' by Plastic Horse & Geoffrey Taylor

Love Ssega 'Pray For Love' by Plastic Horse & Geoffrey Taylor

Cat Velez - 3rd Nov 2015

Animation duo Plastic Horse and Geoffrey Taylor have directed these fun visuals for Love Ssega’s Pray For Love. The video provides a rhythmic patchwork as a backdrop for his performance, mirroring the diversity of his influences, which include New Wave, 80s hip-hop and NYC disco.

PLASTIC HORSE:

"Our main inspiration came from the layers and rhythms in the track and trying to capture that same movement and energy. We thought about how Ssega’s voice sat amongst the instrumentation and tried to mirror it visually by dropping him amongst animated patterns and shape sequences that were synced to the music.

"It always felt natural to be bold and playful with colour and hand drawn designs - and from meeting Ssega and getting to know a bit more about him and his influences it reinforced that. Was also felt is was important for there to be some continuity to the EP sleeve artwork that Tom Kingston & Rhonda Drakeford had designed."

Watch 'Love Ssega 'Pray For Love' by Plastic Horse & Geoffrey Taylor' here

Cat Velez - 3rd Nov 2015

Tags

  • Animation
  • Director's notes
  • Performance
  • patterns
  • background

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Credits

Production/Creative

Director
Plastic Horse
Director
Geoffrey Taylor
Producer
Hannah Partington
Production Company
Plastic Horse

Camera

Director of Photography
Nick Cooke

Wardrobe

Stylist
Ntongo Kiwanuka

Grading

Colourist
Holly Greig
Grading company
Finish

Commission

Commissioner
Hometown Records
Commissioner
Sony Music
Label
Hometown Records

Cat Velez - 3rd Nov 2015

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