Cat Velez - 3rd Nov 2015

Animation duo Plastic Horse and Geoffrey Taylor have directed these fun visuals for Love Ssega’s Pray For Love. The video provides a rhythmic patchwork as a backdrop for his performance, mirroring the diversity of his influences, which include New Wave, 80s hip-hop and NYC disco.

PLASTIC HORSE:

"Our main inspiration came from the layers and rhythms in the track and trying to capture that same movement and energy. We thought about how Ssega’s voice sat amongst the instrumentation and tried to mirror it visually by dropping him amongst animated patterns and shape sequences that were synced to the music.

"It always felt natural to be bold and playful with colour and hand drawn designs - and from meeting Ssega and getting to know a bit more about him and his influences it reinforced that. Was also felt is was important for there to be some continuity to the EP sleeve artwork that Tom Kingston & Rhonda Drakeford had designed."

Watch 'Love Ssega 'Pray For Love' by Plastic Horse & Geoffrey Taylor' here

Credits

DirectorPlastic Horse
DirectorGeoffrey Taylor
ProducerHannah Partington
Production CompanyPlastic Horse
Director of PhotographyNick Cooke
StylistNtongo Kiwanuka
ColouristHolly Greig
Grading companyFinish
LabelHometown Records
CommissionerHometown Records
CommissionerSony Music

Cat Velez - 3rd Nov 2015

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