Alex Maxwell 'Drive' by Tim Fox
Cat Velez - 14th Sept 2015
Alex Maxwell, the first artist to be signed to Disney Records in the UK, has released her first single Drive, a brooding, sexy track that has been paired with video by Tim Fox that's highly cinematic and stylised - partly animated - with an appropriate nod in terms of visual reference to the movie of the same name.
TIM FOX:
"Sometimes a video can be interpreted any number of ways from listening to the lyrics, but in this case it painted such a vivid image of some menacing drive filled with heartache, lust and passion. I imagined an unexplained drama, the consequences of a wild night tearing up the city. Fugitives on the run, or a romantic heist gone wrong.
"Coming from a design background, my concern was often focussed on framing, composition and use of negative space. Colour played an important role too - despite it being set at night. I wanted to accentuate colour wherever possible, using neon lighting and playful silhouetting. I suppose it's worth mentioning the obvious film reference, Nicolas Winding Refn "Drive" at this point.
"I left the narrative intentionally loose, not fully revealing whether Alex' character was real or a distant memory. It is not fully explained whether Dillon [the male character] is driving away, or towards something, or someone."
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Cat Velez - 14th Sept 2015
Credits
Production/Creative
- Director
- Tim Fox
- Producer
- Tom Mackay
- Production Company
- Monument London
- Production Manager
- Lewis Garrett
Camera
- Director of Photography
- Tom Wright
- Focus Puller
- David Geli
Lighting/Grip
- Gaffer
- Mathias Moka
Wardrobe
- Hair
- Rowhan Guest
- Make-up
- Rowhan Guest
- Wardrobe
- Holly Ounstead
Casting
- Lead actor
- Nahel Drici
Editorial
- Editor
- Dan Peters
VFX
- VFX
- Tim Fox
- Post production company
- Monument London
Commission
Other credits
Runner
Allie Lester
Cat Velez - 14th Sept 2015