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Alex Maxwell 'Drive' by Tim Fox

Cat Velez - 14th Sept 2015

Alex Maxwell, the first artist to be signed to Disney Records in the UK, has released her first single Drive, a brooding, sexy track that has been paired with video by Tim Fox that's highly cinematic and stylised - partly animated - with an appropriate nod in terms of visual reference to the movie of the same name.

TIM FOX:

"Sometimes a video can be interpreted any number of ways from listening to the lyrics, but in this case it painted such a vivid image of some menacing drive filled with heartache, lust and passion. I imagined an unexplained drama, the consequences of a wild night tearing up the city. Fugitives on the run, or a romantic heist gone wrong.

"Coming from a design background, my concern was often focussed on framing, composition and use of negative space. Colour played an important role too - despite it being set at night. I wanted to accentuate colour wherever possible, using neon lighting and playful silhouetting. I suppose it's worth mentioning the obvious film reference, Nicolas Winding Refn "Drive" at this point.

"I left the narrative intentionally loose, not fully revealing whether Alex' character was real or a distant memory. It is not fully explained whether Dillon [the male character] is driving away, or towards something, or someone."

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Cat Velez - 14th Sept 2015

Tags

  • Animation
  • Director's notes
  • VFX

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Credits

Production/Creative

Director
Tim Fox
Producer
Tom Mackay
Production Company
Monument London
Production Manager
Lewis Garrett

Camera

Director of Photography
Tom Wright
Focus Puller
David Geli

Lighting/Grip

Gaffer
Mathias Moka

Wardrobe

Wardrobe
Holly Ounstead
Hair
Rowhan Guest
Make-up
Rowhan Guest

Casting

Lead actor
Nahel Drici

Editorial

Editor
Dan Peters

VFX

VFX
Tim Fox
Post production company
Monument London

Other credits

Runner

Allie Lester

Cat Velez - 14th Sept 2015

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