Directing team Crooked Cynics, who have just joined new outfit RubberNecker, have added to their catalogue of slick, well-crafted videos with their second collaboration with London artist …
Rationale 'Fuel To The Fire' by Crooked Cynics
Crooked Cynics really pulled it out of the hat with this stunning video - masterfully shot by Charlie Goodger - which merges the bitterness, hope, and empowerment of London-based musician Rationale's track, Fuel To Fire.
A strong start to the video sees super-close up shot of the artist, with the camera zooming out revealing a bloodied, vulnerable man. The rest of the video plays out much the same, with his expressive and singular vocal performance belted out by an artist defiantly trying to overcome a dire situation.
"We worked very closely with Rationale to explore the key themes in the lyrics. We then represented those through surreal imagery as metaphors to try and create an evocative and stylistic piece to match the quality of the track.
"The idea behind the video was for Rationale to go through a conceptual transformation ending with an image of hope. However this did mean putting him in some less than desirable situations; endless pints of paint being poured over him; lying on a cold studio floor for hours; and nearly burning him alive between pyro bars! What a trooper!"
|Production Company||Crossfire Productions|
|Director of Photography||Charlie Goodger|
|Focus Puller||Kit Mackenzie|
|2nd AC||Ben Smith|
|Hair & Make-up||Kiri Mellalieu|
|Grading company||Smoke & Mirrors|
|Director's Representation||Lock It In|
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