Icelandic directors Helgi Johannsson & Hörður Sveinsson deliver this video for US rapper Zebra Katz's You Tell Em set in a lava-encrusted landscape littered with the burning husks of old desktop computers, and shot through with passion and video glitches.

It has the rapper snarling lines about the sinister side of social media over Iranian-born, London-based producer Leila's hulking beats. He means business too, hence the big, bad flamethrower he uses to incinerate said computers.