Cat Velez - 9th Mar 2015

Kelela has us under her spell throughout A Message, her latest promo directed by Daniel Sannwald (the man behind i-D's frenetic visuals for M.I.A.'s Y.A.L.A.) and shot by Jake Scott. The video commands our attention through its staccato of poignant, slow-stuttering beats paired with the gripping, intimate portraiture of Kelela's performance. 

In the video, Sannwald plays with light and bathes Kelela in hues of red, purple and black representing the stage that comes before lust, the darker realisation of love. Capturing the moment Kelela cuts off her trademark dreadlocks, the video ends with the LA-based singer-songwriter being transformed into an animation manga-style character, created and directed by Fantasista Utamaro.

A Message is taken from her forthcoming EP Hallucinogen, produced by music wunderkind Arca.

Credits

DirectorDaniel Sannwald
Co-DirectorFantasista Utamaro
Director of PhotographyJake Scott
ProjectionsImed Benameur
StylistGeorgia Pendlebury
ChoreographerClément Gyselinck
HairTomohiro Ohasi
Make-upDamian Garrozo
ProducerJuliette Lambert
Production CompanySlowdance
Post production companyStudio Private
Line ProducerMélodie Buchris
1st ADFabrice Jeandemange
Focus PullerDavid Reinhard
2nd ACRoxanne Perrot
Key GripJosé Gomes
SparkVictor Mermain
SparkBazile Barniske
Lighting Board OperatorPhilippe Amblard
GripCyril Muscat
PropsDimitri Theuriau
Character DesignYusuke Kozaki
AnimatorTetsuya Tatamitani
AnimatorMisa Koyasu
AnimatorYasumi Ogura
AnimatorRapparu
AnimatorMasanobu Hiraoka
CompositorYuichiro Saeki
Post FXStudio Private
Head of Music VideoDanielle Bennison-Brown
Senior Video Commissioning EditorJack Robinson
Head Of ProductionFiona Scott
Production ManagerTiwirayi Magwenzi
Associate ProducerDeclan Higgins
Production CoordinatorTom Ivin
Other creditsHead of Creative: Bunny Kinney

Cat Velez - 9th Mar 2015

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