Cat Velez - 9th Mar 2015

This promo for the track Blessings, regroups hip-hop powerhouses: Big Sean, Drake and Kanye West. Director Darren Craig decided to push for a dark, solemn and somewhat reverent video as a backdrop for their rap through which they count their blessings, dismiss the haters, and talk fame and fortune.

DoP Joseph Labisi - whose recent credits Nicki Minaj's Only, and Prince Royce's Stuck On a Feeling - achieved the look at 1 Big Stage in Glendale, California. 

DARREN CRAIG:

“This is my first time working directly with Big Sean, Kanye and Drake, and this is obviously a monumental song. With that in mind, we set out to create something dark and beautiful, I think we achieved that.”

Credits

VFXRyan Paterson
DirectorDarren Craig
Production CompanyThe Uprising Creative
Executive ProducerJonathan Craven
ProducerNathan Scherrer
Director of PhotographyJoe Labisi
Production designerBrandon Mendez
VFXGloria FX
VFX SupervisorMax Chyzhevskyy
Post production companyVh Post
EditorVinnie Hobbs
ColouristRicky Gausis
Grading companyMPC
CommissionerMildred Delamota
LabelDef Jam Records

Cat Velez - 9th Mar 2015

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